Total terrestrial television revenue increased by a solid 7.6% year on year during February to just under the £200 million mark as the sector showed further signs of emerging from the advertising downturn.ITV1 experienced the most significant increase with revenue rising by 8.5% year on year to almost £125 million as its antipodean reality-TV show… Continue reading TV Market Round-Up – February 2004
Satellite channels saw their overall rise by 7.4% year on year during January to nearly £49 million, as the increasing popularity of Freeview helped to push digital television penetration to over half of all UK households.The latest figures from Ofcom show that almost 3 million British homes received the digital terrestrial service in the final… Continue reading TV Market Round-up – January 2004
Five saw revenue increase by 8.9% year on year during December to £18.6 million as its ongoing attempt to distance itself from its downmarket image proved effective in attracting advertisers.The channel recently dropped all remaining softcore pornographic content from the schedules and strengthened its science and history programming in an attempt to establish itself as… Continue reading TV Market Round-Up – December 2003
ITV saw revenue increase by a solid 1.4% year on year during November to more than £175 million, with its coverage of the Rugby World Cup attracting a significant amount of attention from advertisers.The latest industry estimates show that the high-profile sporting event provided a welcome pre-Christmas boost to the channel, which secured foreign exchange… Continue reading Television Market Round-Up – November 2003
Multichannel television now reaches more than half of UK homes, according to the most recent figures from the Independent Television Commission (now incorporated into the communications regulator Ofcom).The Q3 2003 report, released just before Christmas, shows that multichannel TV is now received by 51.2% of all homes, up from 49.8% in Q2. The penetration of… Continue reading Multi-Channel Television Statistics Q3 2003
October brought good news to Channel Five which continued to carve out place in the terrestrial television marketplace with revenues rising 4.3% year on year.The channel has benefited from the popularity of soaps such as Home and Away and its new upmarket image is continuing to be a hit with advertisers.There was less good news… Continue reading TV Market Round Up – October 2003
The growth of Satellite revenues slowed in September, rising 12.5% year on year as the continued fragmentation of the market continues to place pressure on prices. The satellite market’s leading brand, BSkyB surprised the market in September with the announcement that Tony Ball would step down as chief executive.Channel’s 4 and Five put in a… Continue reading TV Market Round-Up – September 2003
The percentage of homes receiving any kind of multichannel TV – analogue or digital – rose from 48.6% to 49.8% quarter on quarter, in the three months to 30 June 2003.Digital television (DTV) is also very close to the 50% penetration mark, now reaching 45.5% of the country’s homes, up from 43.9% in the first… Continue reading ITC Cable Statistics Q2 2003
The declining power ratio of ITV1 in the fragmenting television marketplace was once again evident during August. The UK’s largest commercial broadcaster experienced a 9.1% year on year decline in ad revenues as its market share continued to decline at the hands of its satellite rivals. Satellite revenues grew by almost 25% year on year… Continue reading TV Market Round-Up – August 2003
The increasing power of satellite TV channels made up for the ongoing decline in terrestrial earnings in July, with revenues increasing 20.6% year on year.However, the increasing strength of the satellite sector may be further eroding the diminishing market share of terrestrial channels, which saw total revenues decline by 4.8% last month.The biggest drop came… Continue reading TV Market Round-Up July 2003
