Watch: Sam Taylor explains how he and his team are pushing the envelope with data-driven AV marketing.
Ahead of his appearance at Connected TV World Summit, Sameer Modha outlines his view on TV chasing the long tail of advertisers and measuring outcomes.
The feature allows users to watch up to four games simultaneously, with separate streams displayed in a grid format on the screen.
According to agency estimates for November 2019 ITV once again outperformed its rivals, with commercial revenues up by 3.4% year on year.
October was a good month for ITV which saw it’s revenues rise by 7% year on year (YoY), bringing its total up to £135.1m
September was a good month for ITV, with revenues bucking the downward trend seen by its rivals (up 4.9% year on year).
August was tough month for TV revenues, with only ITV breakfast bucking the year on year decline, according to agency estimates (up by 3.5% to £4.1m).
According to the latest UK agency estimates, ITV saw its revenues fall -22.4% year-on-year (YoY) in July, bringing its total down to £73.8m from £95.2m last year.
According to the latest UK agency estimates, ITV saw its revenues fall -20.8% year-on-year (YoY) in June, bringing its total down to £92.4m from £117m last year.
Following a few months of seesawing figures, television revenues had a more stable month in May – recording only minimal changes year-on-year according to UK agency estimates.