More Data Analysis articles

The European Parliament has approved plans to allow some product placement on TV and has also introduce rules on advertising in children’s programming.The new rules will see product placement allowed in a limited range of programmes, and then only under strict rules. It would be prohibited in news and current affairs programmes, children’s programmes, documentaries… Continue reading European Parliament Approves Plans For TV Product Placement

ITV1 was the only terrestrial channel to see an upturn in its viewing share in all homes for October 2007, largely bolstered by the Rugby World Cup, whilst multichannel options continued to increase their share.ITV1 added 0.6 percentage points to its total year on year, whilst Channel 4 recorded the largest slide, of 1.5 percentage… Continue reading Television Viewing Round-Up – October 2007

Guardian Unlimited has continued to attract more visitors than its competitors, according to the latest figures from ABCe.The Guardian‘s online presence in October rose from September’s already impressive 16.7 million Unique Users* to over 18.4 million. This could be due in part due to the relaunch of its Society, Media and Money sections as well… Continue reading Guardian Continues Online Growth

October was a mixed month for the terrestrial channels, with only Five and GMTV increasing their respective year on year revenue totals. Five saw its revenue increase by 2.8% on October 2006 to £28.3 million, while beleaguered breakfast station GMTV posted the best performance of any station (up 20.1% to stand at £6.2 million).The recent… Continue reading TV Market Round-Up – October 2007

Daily Newspaper MarketThe latest ABC figures for the main national daily newspapers reveal that circulations suffered an overall decline of 1.1% for October.The only Quality national daily title not to suffer a slump in circulation was the Financial Times, which posted a year on year increase of more than 2%.The Mid-Market titles remained relatively static… Continue reading ABC National Newspaper Round-Up: October 2007

thelondonpaper‘s circulation remained ahead of the London Lite‘s in October, with thelondonpaper enjoying an increase of more than 3,900 copies month on month.thelondonpaper now has a circulation of almost 495,700, whilst the London Lite‘s rests at almost 401,000 after a month on month decline of nearly 900 copies.Paid-for title the Evening Standard enjoyed a small… Continue reading thelondonpaper Remains In Front Of London Lite

Magic 105.4 was crowned king at breakfast in London in Q3, enjoying a year on year rise in weekly reach of 22%, taking its listener base to 885,000.The station was just ahead of 95.8 Capital Radio, which had a weekly reach of 880,000 having bolstered its listeners at breakfast by almost 5.5% period on period… Continue reading Magic 105.4 Is London’s Top Breakfast Listen

RAJAR has announced radio listening via platform (analogue and digital) for the second time since the introduction of new methodology in January 2007, revealing that 15% of all radio listening is now via a digital platform, up from 12.8% in Q2 2007.The latest figures show that 8.6% of all radio listening is via DAB (v… Continue reading 15% Of All Radio Listening Now Via Digital

The latest RAJAR results for Q3 2007 show that BBC Radio 2 once again had the highest weekly reach of the national stations, of more than 13 million listeners, up more than 2% year on year.Radio 4, however, was down by more than 2% year on year and quarter on quarter, taking its reach to… Continue reading BBC Radio 2 Boosts Weekly Reach To Over 13 Million Listeners Nation-Wide

The weekly reach of all commercial stations declined by 2.4% period on period for all demographic groups, although it was up more than 1% year on year.The BBC’s weekly reach across all demographics was also down period on period, by more than 1%, although like commercial it enjoyed a year on year increase, of just… Continue reading Weekly Reach Declines Across Demographic Groups