More Data Analysis articles

The uptake of digital radio in the UK is increasing at a healthy pace, with the latest set of RAJAR figures for the third quarter of 2005 showing the medium enjoying a surge in popularity, with DAB radio ownership amongst adults rising to 10.5% in Q3, up 6 percentage points year on year.The latest RAJAR… Continue reading Digital Radio Increases UK Penetration

ITV was the only terrestrial broadcaster not to see a revenue increase during September, with a dip of 4.3% year on year pushing the company’s total down to just under £152 million.The broadcaster’s management team are reported to be considering a reshuffle for its late evening schedules, with a move for the late evening news… Continue reading TV Market Round-Up – September 2005

IPC’s Practical Parenting has signed as the sponsor of the Baby Channel’s twice daily Pregnancy & Birth programme in order to widen its reach.The programme airs between 10-11am and 4-5pm, featuring advice from leading obstetricians and midwives on healthy pregnancy. The programme also provides practical tips from recent new mums on what to expect.The 10-month… Continue reading IPC Targets New Parents With TV Tie-Up

Daily Newspaper MarketThe latest ABC results for the daily newspaper market in September showed the Guardian’s new Berliner format enjoying an increase of 7.4% in its circulation year on year, with the quality daily market overall enjoying a healthy performance during the month.The mid and popular market, however, was not so optimistic, with declines in… Continue reading ABC National Newspaper Round-Up – September 2005

Daily Newspaper MarketQuality titles saw the only increase in readership during the six months to August, with the Guardian, Independent and Times all bucking the trend for decline to add double figure percentage growth year on year.The Guardian performed particularly well, adding 23.4% year on year. The newspaper will be expecting similarly positive figures in… Continue reading NRS National Newspaper Round-Up: August 2005

Channel 4 saw revenues increase dramatically during August, with a 9% increase year on year pushing the broadcaster’s total to £47 million.Next month sees Channel 4 launch its second digital entertainment channel, with More4 offering viewers access to current affairs, documentary and drama, cheekily billed as an “adult entertainment” offering (see October Launch To Bring… Continue reading TV Market Round-Up – August 2005

The nation’s terrestrial television broadcasters saw mixed performances during August, with both the BBC and ITV suffering decreases in viewing share year on year, while Channel 4 and Five managed to increase their totals in the face of an otherwise depressed terrestrial landscape.All ViewingAmongst the nation’s terrestrial stations, Channel 4 saw the largest increase in… Continue reading Television Viewing Round-Up – August 2005

Daily Newspaper MarketThe daily newspaper market continued to see readership decline during July, with only the Times and the Guardian achieving any year on year increase in readers.The Guardian saw a particularly strong performance, with its readership for July adding 25.1% year on year. The Times also achieved a rise, adding 11.5% in the same… Continue reading NRS National Newspaper Round-Up: July 2005

Daily Newspaper MarketThe nation’s national daily newspapers saw a slip in readership during June, with the market as a whole shedding 7.6% year on year. The dip, which was the result of heavy declines across the mid market and popular sectors, translates to a departure of more than 2 million readers across the daily market.Quality… Continue reading NRS National Newspaper Round-Up: June 2005

Daily Newspaper MarketAugust saw the Guardian record its last full month as a broadsheet newspaper, but left the title with a disappointing 6.3% decline in circulation year on year. The dip is less significant in period on period analysis, although a 4.6% dip is still evident and leaves the title with total sales of 341,698.Broadsheet… Continue reading ABC National Newspaper Round-Up – August 2005