More Digital articles

Global, the media and entertainment group, has invested in tech startup, Odeeo, which specialises in non-intrusive audio ads in mobile games.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

The move would comprise a “third vertical” for the company that currently specializes in music and podcasts.

Marketers should be assessing how they can fine-tune site management, server choices, and digital operations for greater green good.

Times Radio has launched a dynamic campaign broadcasting reactions to live breaking news across digital out-of-home sites in real-time.

We must place more value on the signals of buying, argues media planning and industry authority Brian Jacobs.

The once excitable are now sober, but the recent downturn need not be a death knell for NFTs so long as brands proceed with caution.

TikTok’s growth numbers demand advertisers’ attention – the effectiveness opportunity is too great.

The ANA forecast notes that over half of loss due to fraud is attributed to click injection.

The problem isn’t ads; it’s organic posts.