Global, the media and entertainment group, has invested in tech startup, Odeeo, which specialises in non-intrusive audio ads in mobile games.
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The move would comprise a “third vertical” for the company that currently specializes in music and podcasts.
Marketers should be assessing how they can fine-tune site management, server choices, and digital operations for greater green good.
Times Radio has launched a dynamic campaign broadcasting reactions to live breaking news across digital out-of-home sites in real-time.
We must place more value on the signals of buying, argues media planning and industry authority Brian Jacobs.
The once excitable are now sober, but the recent downturn need not be a death knell for NFTs so long as brands proceed with caution.
TikTok’s growth numbers demand advertisers’ attention – the effectiveness opportunity is too great.
The ANA forecast notes that over half of loss due to fraud is attributed to click injection.
The problem isn’t ads; it’s organic posts.
