If we don’t reveal and accept contradictions in data, are we truly demonstrating an understanding of real life?
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The WFA-led coalition also announced new standards on ad placements, and a brand safety outline for the metaverse.
The code does not contain strong enough language to be considered anything other than “hollow promises for favorable publicity”, according to NewsGuard.
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The partnership is Spotify’s largest European deal to date.
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Over 1 million music streaming subscriptions were cancelled in the UK last quarter, according to new Kantar data.
Agencies will find it hard to stay relevant if they don’t speed up their own understanding and adoption of digital technology.
The companies have entered an exclusive two-year partnership.
Focussing on media cost over investment and audience delivery is damaging advertising effectiveness.
