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The London start-up wants to finally give online content creators a level-playing field with its pay-per-view streaming platform.

Why do we draw own media lines too narrowly around the paid plan and miss out on owned media?

Rather than focus on what we want connected TV to be, let’s look at what it currently excels at.

Programmatic is a complex and mixed landscape but there are well defined strategies to navigate it safely and successfully.

Interview: Two of TikTok’s leading execs, Stuart Flint and Trevor Johnson, tell The Media Leader what’s next.

The FCC commissioner called TikTok “an unacceptable national security risk” and asked Apple and Google to remove it from their app stores.

Facebook is changing its Feed to become more like TikTok. Is it the right move?

TV advertising excels at delivering high recall and building brands, so why is ad spend flowing to digital?

For all the talk of the metaverse and NFTs, this year’s Media Lions Grand Prix winner was a big media idea and execution as tangible as it gets.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.