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Programmatic is a complex and mixed landscape but there are well defined strategies to navigate it safely and successfully.

Interview: Two of TikTok’s leading execs, Stuart Flint and Trevor Johnson, tell The Media Leader what’s next.

The FCC commissioner called TikTok “an unacceptable national security risk” and asked Apple and Google to remove it from their app stores.

Facebook is changing its Feed to become more like TikTok. Is it the right move?

TV advertising excels at delivering high recall and building brands, so why is ad spend flowing to digital?

For all the talk of the metaverse and NFTs, this year’s Media Lions Grand Prix winner was a big media idea and execution as tangible as it gets.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Hype about the metaverse, web3 and NFTs is driven by an erosion of trust in institutions, including media brands, writes the editor.

The industry is currently at a critical inflection point.

Entertainment market is forecast to become even more dependent on ads, while VR growth will remain steady despite recent metaverse hype.