This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
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Hype about the metaverse, web3 and NFTs is driven by an erosion of trust in institutions, including media brands, writes the editor.
The industry is currently at a critical inflection point.
Entertainment market is forecast to become even more dependent on ads, while VR growth will remain steady despite recent metaverse hype.
If we don’t reveal and accept contradictions in data, are we truly demonstrating an understanding of real life?
The WFA-led coalition also announced new standards on ad placements, and a brand safety outline for the metaverse.
The code does not contain strong enough language to be considered anything other than “hollow promises for favorable publicity”, according to NewsGuard.
100% Media 0% Nonsense: Traditional ad-buying models are not fit for purpose, writes the editor.
The partnership is Spotify’s largest European deal to date.
Partner content: Plan the perfect goal-scoring World Cup campaign with Ozone this winter.