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ISBA has launched the third phase of Origin, its cross-media measurement initiative, which aims to move the project from concept to build stage.

Putting a TV ad on a different screen isn’t enough. Every channel across the ecosystem has to have a clear role, strategy and part to play.

Of all the Government consultations that I have worked on in seven years at the IAB, this one is the most far-reaching.

Are you honestly doing enough to resist misinformation in online media, asks the editor.

The My Ad Center will let users control the types of ads they are exposed to across Search, Discover, and YouTube.

Social media platform Reddit has deepened its entry into the UK market by agree to sponsor the eight series of ITV’s popular reality-TV show Love Island.

News content generates approximately £1bn in annual revenues for Google and Facebook, according to a Cambridge University study.

Bloomberg Media has launched Bloomberg UK to combat a lack of trust in journalism and a decline in UK business coverage.

A behavioural science view on Elon Musk’s Twitter takeover.

Mike Bartels, North American director of marketing research & UX segment for eye tracking tech company Tobii, believes attention data will become ubiquitous and is surprised it has taken the advertising industry this long to catch on.