Twitter founder Jack Dorsey praised Elon Music for taking the company private. But is Dorsey right to lament the company going public in the first place?
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In the latest of this digital-media planning series, we’re going to fiddle about with another lever to improve performance: the cost per acquisition.
The Media Leader interview: From Clinton pollster to challenger media group boss, Mark Penn brings ambition and controversy.
The implications patterns are striking to both brands and those intending to integrate attention as a key metric of ROI.
Digital adspend in 2021 was up 41% year-on-year to £23.5bn, latest IAB UK figures show.
Rather than let itself get dragged into the freemium space, Netflix should take a bold and pioneering approach to advertising, writes the editor.
A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Advertisers need to engage in more comprehensive media agency management to meet campaign expectations.
The Association of Online Publishers (AOP) has become the first trade body to stream images on its website in a bid to cut its internet carbon emissions.
A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.