News content generates approximately £1bn in annual revenues for Google and Facebook, according to a Cambridge University study.
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Bloomberg Media has launched Bloomberg UK to combat a lack of trust in journalism and a decline in UK business coverage.
A behavioural science view on Elon Musk’s Twitter takeover.
Mike Bartels, North American director of marketing research & UX segment for eye tracking tech company Tobii, believes attention data will become ubiquitous and is surprised it has taken the advertising industry this long to catch on.
Recount Live is the latest example of the streaming platform’s attempts to expand its content offerings beyond gaming.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
The role of advertising in Twitter’s future is wholly entwined with how seriously its new owner takes content moderation.
Google suspended over 5.6 million advertiser accounts and restricted 5.7 billion ads with “legally or culturally sensitive” content.
Paramount+ drove gains in Paramount’s streaming subscriptions, according to their earnings report filed yesterday.
Half of global audiences who have seen digital out-of-home ads say they were encouraged to make a purchase “there and then”.
