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Musk’s belief in freedom of speech and self-promotion over a traditional ad model could be a double-edged sword.

UK media agency start-up Bicycle London is launching an international arm after winning a multi-million pound account.

The new advertising solution allows advertisers to turn top-performing videos into ads.

ISBA has launched the third phase of Origin, its cross-media measurement initiative, which aims to move the project from concept to build stage.

Putting a TV ad on a different screen isn’t enough. Every channel across the ecosystem has to have a clear role, strategy and part to play.

Of all the Government consultations that I have worked on in seven years at the IAB, this one is the most far-reaching.

Are you honestly doing enough to resist misinformation in online media, asks the editor.

The My Ad Center will let users control the types of ads they are exposed to across Search, Discover, and YouTube.

Social media platform Reddit has deepened its entry into the UK market by agree to sponsor the eight series of ITV’s popular reality-TV show Love Island.

News content generates approximately £1bn in annual revenues for Google and Facebook, according to a Cambridge University study.