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The $150m penalty amounts to roughly 3% of Twitter’s 2021 revenue ($5.08bn), most of which was generated through advertising.

Ecommerce functions are still managed through “fragmented and siloed” models which must evolve, a report by the WFA and Dentsu warns.

Audible, Amazon’s audiobook and podcast platform, has appointed WPP media agency Wavemaker to handle its global media planning and buying.

An important consultation about the future of online advertising regulation threatens to disappoint.

Does the creative or the media platform drive and hold your attention, asks Karen Nelson-Field in her latest Attention Revolution column.

The additions will increase Ozone’s total deduplicated platform reach by more than 200,000 readers each month.

Musk’s belief in freedom of speech and self-promotion over a traditional ad model could be a double-edged sword.

UK media agency start-up Bicycle London is launching an international arm after winning a multi-million pound account.

The new advertising solution allows advertisers to turn top-performing videos into ads.

ISBA has launched the third phase of Origin, its cross-media measurement initiative, which aims to move the project from concept to build stage.