The Association of Online Publishers (AOP) has become the first trade body to stream images on its website in a bid to cut its internet carbon emissions.
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A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
People trust banks and they don’t need to be educated about what exactly they do with our money. Our industry should be the same.
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Online spend is set to increase significantly over the next year, despite “below average” confidence in marketers’ measurement.
There is a risk of paralysis amongst consumers when it comes to choosing products. The same is true for businesses when analysing data.
The carbon footprint of the media industry is huge, but too many advertisers don’t don’t see it as their responsibility.
A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Group M has appointed Zuzanna Gierlinska to be the UK managing director for its specialist programmatic media arm.
A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
