March 2022 audiences, revenues and advertiser demand were markedly up on the previous two months with some calling it one of the biggest or best months ever for different categories as audiences returned “in droves”.
Showing 1161-1170 of 8,363
More Digital articles
Online spend is set to increase significantly over the next year, despite “below average” confidence in marketers’ measurement.
There is a risk of paralysis amongst consumers when it comes to choosing products. The same is true for businesses when analysing data.
The carbon footprint of the media industry is huge, but too many advertisers don’t don’t see it as their responsibility.
A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Group M has appointed Zuzanna Gierlinska to be the UK managing director for its specialist programmatic media arm.
A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
With the gold rush comes risks that brands and media owners need to take into account while exploring the new frontier of NFTs.
A coalition of media-owner bosses and trade-body leaders have written to Boris Johnson to demand urgent action on Big Tech’s ‘harmful’ impact on the industry.
The metaverse, or more precisely the mess we’re going to make of it, is a very dangerous prospect for our industry.