More Digital articles

We must place more value on the signals of buying, argues media planning and industry authority Brian Jacobs.

The once excitable are now sober, but the recent downturn need not be a death knell for NFTs so long as brands proceed with caution.

TikTok’s growth numbers demand advertisers’ attention – the effectiveness opportunity is too great.

The ANA forecast notes that over half of loss due to fraud is attributed to click injection.

The problem isn’t ads; it’s organic posts. 

The original social audio app was born into success. Can it stay relevant against bigger competitors?

Sir Martin Sorrell has insisted demand for digital ad services remains robust this year despite forecasts of an economic slowdown.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

When agencies negotiate a ‘cost-per-thousand’ with publishers, we should ask ‘cost per thousand what?’

Digital audio revenues increased 500% to £4.2m in Q1 2022 compared to Q1 2021, latest figures show.