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The ANA forecast notes that over half of loss due to fraud is attributed to click injection.

The problem isn’t ads; it’s organic posts. 

The original social audio app was born into success. Can it stay relevant against bigger competitors?

Sir Martin Sorrell has insisted demand for digital ad services remains robust this year despite forecasts of an economic slowdown.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

When agencies negotiate a ‘cost-per-thousand’ with publishers, we should ask ‘cost per thousand what?’

Digital audio revenues increased 500% to £4.2m in Q1 2022 compared to Q1 2021, latest figures show.

The $150m penalty amounts to roughly 3% of Twitter’s 2021 revenue ($5.08bn), most of which was generated through advertising.

Ecommerce functions are still managed through “fragmented and siloed” models which must evolve, a report by the WFA and Dentsu warns.

Audible, Amazon’s audiobook and podcast platform, has appointed WPP media agency Wavemaker to handle its global media planning and buying.