The ANA forecast notes that over half of loss due to fraud is attributed to click injection.
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Sir Martin Sorrell has insisted demand for digital ad services remains robust this year despite forecasts of an economic slowdown.
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When agencies negotiate a ‘cost-per-thousand’ with publishers, we should ask ‘cost per thousand what?’
Digital audio revenues increased 500% to £4.2m in Q1 2022 compared to Q1 2021, latest figures show.
The $150m penalty amounts to roughly 3% of Twitter’s 2021 revenue ($5.08bn), most of which was generated through advertising.
Ecommerce functions are still managed through “fragmented and siloed” models which must evolve, a report by the WFA and Dentsu warns.
Audible, Amazon’s audiobook and podcast platform, has appointed WPP media agency Wavemaker to handle its global media planning and buying.
