More Digital articles

Reprise has appointed PHD’s head of ecommerce Heather Dawson as the IPG performance marketing agency builds a global commerce offering.

Snapchat unveiled a slew of new augmented reality features at their 2022 Partner Summit

The partnership and integration is meant to enable advertisers to activate first-party data in a “privacy-centric” way.

Thee value of audio, relevance, and experience is key in the complex journey to understanding attention.

Gen Z are just as interested in quality news as their elders. They just consume it in a different way.

Twitter founder Jack Dorsey praised Elon Music for taking the company private. But is Dorsey right to lament the company going public in the first place?

In the latest of this digital-media planning series, we’re going to fiddle about with another lever to improve performance: the cost per acquisition.

The Media Leader interview: From Clinton pollster to challenger media group boss, Mark Penn brings ambition and controversy.

The implications patterns are striking to both brands and those intending to integrate attention as a key metric of ROI.

Digital adspend in 2021 was up 41% year-on-year to £23.5bn, latest IAB UK figures show.