This week: Rachel Bristow, director of partnerships, Sky; Roy Greenslade on the Guardian revamp; ex-Havas boss Paul Frampton on his future plans
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The capabilities allow access to age and gender demographics, as well as reach, frequency and gross rating points.
With a strong emphasis on smart cities, there were clear implications for the out-of-home sector at this year’s Consumer Electronics Show, writes Posterscope’s Ahmad Sayar.
CES 2018 was a showcase in evolution over invention – fewer new technologies, more tweaking to perfection.
Sponsor content: Publishers will need AI to help them truly understand the far reaching effects that changes to their ad experiences have on their visitors, writes Ezoic’s John Cole.
The idea of deliberately creating addiction in social media platforms could – just like it did for the tobacco industry – spell serious trouble.
Some analysts have suggested that the move is an attempt by Facebook to distance itself from the news business following the Russian fake news scandal.
Global adspend figures are forecast to grow 3.6% in 2018, up from 3.1% in 2017, according to the latest market data from Dentsu Aegis Network.
WPP’s Lindsay Pattison, journalists Torin Douglas and Raymond Snoddy, and Thinkbox CEO Lindsey Clay share their hopes for 2018. Recorded at Mediatel’s annual Year Ahead event on January 10.
A host of media folk gathered at Sea Containers House on Tuesday evening to celebrate the official UK launch of GroupM’s new media, content and technology agency created from the merger of MEC and Maxus.