The out-of-home sector headed indoors this week to debate its future, and there was a sense of positive change in the air.
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The competition regulator is playing with fire with its latest findings, writes Raymond Snoddy.
In a bid to save $400 million, the FMCG brand’s chief financial officer, Jon Moeller, said P&G had reduced the number of agencies it worked with from 6,000 to 2,500, and wanted to slash this by another 50%.
This week: Lucky Generals founder Helen Calcraft on her battle with cancer and sexual harassment; sports executive Rupert Pratt on Facebook and sports rights; and the AA on Remainers and Brexiteers in adland.
Mediatel has added more speakers and topics to the line-up – joining a long and impressive list of brands set to attend.
Media agencies need to free themselves from the fallacy that technology by itself = impact, writes the7stars’ Simon Harwood.
Admitting 2017 had been a “difficult year”, YouTube owner Google announced new rules on Tuesday to help clean up its content and make it a safer advertising environment.
This week: Rachel Bristow, director of partnerships, Sky; Roy Greenslade on the Guardian revamp; ex-Havas boss Paul Frampton on his future plans
The capabilities allow access to age and gender demographics, as well as reach, frequency and gross rating points.
With a strong emphasis on smart cities, there were clear implications for the out-of-home sector at this year’s Consumer Electronics Show, writes Posterscope’s Ahmad Sayar.