JICWEBS, the independent body that sets best practice and standards for trusted online ad trading, has delivered the Google-owned video platform the certification, helping to reassure advertisers over ad placements.
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In her new role, Wagner will be responsible for driving strategic leadership for the company’s clients.
Expect Google, Apple, Facebook and Amazon to launch new products and services that are all focused around the integration of their user base with the TV experience, writes Paul Mead.
While addressable TV is the next big thing, old-fashioned attitudes to share have slowed television’s progress, and will continue to do so unless they change, writes Dominic Mills. Plus: honest job titles.
Videonet editor-in-chief John Moulding reports from the Future TV Advertising Forum Sydney.
P&G’s Marc Pritchard wants to drive creativity by stripping out auxiliary activities from his ad agency partners. Brian Jacobs examines why the CMO’s remarks have resonated.
Host John Reynolds speaks with Matt Scheckner, the founder of Advertising Week Europe, and Matt Teeman, the managing director of Primesight (48 mins).
TV audience measurement organisation, BARB, has promoted Rhiannon Griffiths to strategic developments director and hired Douglas Whelpdale as its new insights manager.
Have media planners forgotten about the importance of where ads are seen? It was a question Newsworks wanted the industry to consider at its annual Shift conference .
WPP, the world’s largest advertising group, this week announced its worst set of annual results since the 2009 recession, with revenues falling by 0.3% and net sales dropping 0.9%.