Two years after the launch of its somewhat controversial Media Services Framework document, ISBA, the body that represents UK advertisers, has today unveiled a revised version.
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Videonet editor-in-chief, John Moulding, files his opening report from Mediatel Events’ TV trip down-under.
Possibly bringing both conscious and unconscious biases to this week’s column, Dominic Mills reviews and digests the Choice Factory – Richard Shotton’s behavioural science bestseller.
Inskin Media has become the first adtech company to achieve certification for the IAB UK’s new Gold Standard, an initiative designed to improve the online advertising ecosystem.
In this week’s episode, host John Reynolds speaks with MediaCom’s UK CEO, Josh Krichefski.
Vizieum had handled the planning and buying for Match.com since 2015, when the business went on a £10m marketing spree. The current deal with MediaCom is said to be worth several million pounds.
Mediatel’s Future of Brands event could have been called ‘The Future of Digital’, writes Greg Grimmer of Fetch Media.
The research highlights the concerns around data protection among the British public, with only one in five confident their personal data is used in the best possible way by businesses.
Display advertising is growing 18% annually in the UK, but what’s less well known is the increasingly important role that auction types are playing in the prices being paid, writes Emma Newman.
Sponsor content It’s time for the conversation around digital advertising to change, writes Newsworks’ Denise Turner.
