It’s good to see an advertiser like Unilever acknowledge the wider role it plays in society, writes Dominic Mills – but how will its CMO’s words be translated into real-world actions? Here’s the nitty-gritty.
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If you scrape beneath the surface of Unilever’s IAB speech, you may detect a few contradictions accompanied by the sound of squeaking, writes John Lowery.
The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
Television advertising is giving the UK insurance brand an edge over rivals who do not use the medium, according to its marketing director.
Ebiquity’s Michael Karg looks at the trends and dynamics in the market that will determine which brands will thrive in future.
Amber Rudd and Keith Weed have, quite by accident, formed a double act which could lead to change at Google and Facebook, writes Raymond Snoddy
Tech giants and online advertising are under intense scrutiny – but is it enough to see power swing back towards legacy media?
Think how disruptive it would be to use media to improve the health and well-being of customers, writes futurist Tracey Follows.
In a speech at the annual IAB conference in Palm Desert, California, Keith Weed, Unilever’s chief marketing officer, warned technology firms of the FMCG business’s need for its consumers to have “trust in our brands”.
Grimmer says the distrust in digital marketing was “strange”, adding: “Are we all trying to go back to 1955? Digital clearly works – and it drives positive change.”