WPP, the world’s largest advertising group, this week announced its worst set of annual results since the 2009 recession, with revenues falling by 0.3% and net sales dropping 0.9%.
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The unique offering will mean that existing Netflix customers will be able to migrate to the new Sky TV bundle and pay the Netflix subscription fee to Sky directly, or simply sign into the Netflix Sky Q app.
Innovators working in the media research community were celebrating on Wednesday (28 February) at the 2018 Media Research Awards, hosted by Mediatel in partnership Future Thinking.
GDPR confers a certain ‘materiality’ to data that has become lost to the public consciousness, writes Geoff Copps – it’s time we considered how this translates back to concepts of ownership.
Two years after the launch of its somewhat controversial Media Services Framework document, ISBA, the body that represents UK advertisers, has today unveiled a revised version.
Videonet editor-in-chief, John Moulding, files his opening report from Mediatel Events’ TV trip down-under.
Possibly bringing both conscious and unconscious biases to this week’s column, Dominic Mills reviews and digests the Choice Factory – Richard Shotton’s behavioural science bestseller.
Inskin Media has become the first adtech company to achieve certification for the IAB UK’s new Gold Standard, an initiative designed to improve the online advertising ecosystem.
In this week’s episode, host John Reynolds speaks with MediaCom’s UK CEO, Josh Krichefski.
Vizieum had handled the planning and buying for Match.com since 2015, when the business went on a £10m marketing spree. The current deal with MediaCom is said to be worth several million pounds.