More Digital articles

Television advertising is giving the UK insurance brand an edge over rivals who do not use the medium, according to its marketing director.

Ebiquity’s Michael Karg looks at the trends and dynamics in the market that will determine which brands will thrive in future.

Amber Rudd and Keith Weed have, quite by accident, formed a double act which could lead to change at Google and Facebook, writes Raymond Snoddy

Tech giants and online advertising are under intense scrutiny – but is it enough to see power swing back towards legacy media?

Think how disruptive it would be to use media to improve the health and well-being of customers, writes futurist Tracey Follows.

In a speech at the annual IAB conference in Palm Desert, California, Keith Weed, Unilever’s chief marketing officer, warned technology firms of the FMCG business’s need for its consumers to have “trust in our brands”.

Grimmer says the distrust in digital marketing was “strange”, adding: “Are we all trying to go back to 1955? Digital clearly works – and it drives positive change.”

Following the biggest shake-up in newspaper ownership in over a decade, Dominic Mills wonders if legacy media owners – even in different sectors – will feel inspired to follow.

Mediatel caught up with Google’s ex-creative lead during the Future of Brands conference to find out what he loves – and really hates – about modern marketing.

Speaking at the Future of Brands, Denise Turner, insight director, Newsworks, and Jacob Lachmann, CEO, AudienceProject, discuss whether the tide turning against digital marketing – and if so, what it means.