The research highlights the concerns around data protection among the British public, with only one in five confident their personal data is used in the best possible way by businesses.
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Display advertising is growing 18% annually in the UK, but what’s less well known is the increasingly important role that auction types are playing in the prices being paid, writes Emma Newman.
Sponsor content It’s time for the conversation around digital advertising to change, writes Newsworks’ Denise Turner.
It’s good to see an advertiser like Unilever acknowledge the wider role it plays in society, writes Dominic Mills – but how will its CMO’s words be translated into real-world actions? Here’s the nitty-gritty.
If you scrape beneath the surface of Unilever’s IAB speech, you may detect a few contradictions accompanied by the sound of squeaking, writes John Lowery.
The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
Television advertising is giving the UK insurance brand an edge over rivals who do not use the medium, according to its marketing director.
Ebiquity’s Michael Karg looks at the trends and dynamics in the market that will determine which brands will thrive in future.
Amber Rudd and Keith Weed have, quite by accident, formed a double act which could lead to change at Google and Facebook, writes Raymond Snoddy
Tech giants and online advertising are under intense scrutiny – but is it enough to see power swing back towards legacy media?