A year-long study of nine consumer goods brands has shown that every £1 spent on display ads drives £1.94 in sales – with one brand seeing a £3.38 return.
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According to people in the advertising industry who wished to remain anonymous, YouTube could increase prices by as much as 20% for some of its top US channels.
Media agencies must apply a more responsible and sustainable approach if they want to thrive, writes IPG Mediabrands’ Caroline Foster Kenny.
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
The challenger supermarket said it had been quick to ramp up its digital investments but was now “retrenching” following a sophisticated econometric analysis.
The decision follows an increase in demand for quality journalism after Trump’s rise to power and Hollywood sexual harassment scandals.
US-based Stagwell Group has acquired the London-based global performance marketing agency for an undisclosed sum.
Tech businesses could soon be sending us packages via drones with things they think we need – before we realise we even need them.
Wieden+Kennedy London will start work immediately on the account alongside the in-house FA team on England Men’s brand messaging in the lead-up to the 2018 FIFA World Cup and beyond.
The YouTuber has over 16 million subscribers and more than 10 billion views of all his videos.