More Digital articles

In his final column of the year, Ray Snoddy looks back at some of the most interesting and impactful media business stories of 2017.

Magazine brands BBC Good Food and Radio Times recorded huge mobile readership gains between October 2016 and September 2017, according to the latest figures from NRS PADD.

As advertisers, regulators and governments take serious interest in their behaviour, Bob Wootton argues that 2018 could be a watershed year for Google and Facebook.

It’s tough making predictions, especially about the future – but Dominic Mills will try nonetheless.

In the second of two specials, our experts review what has been a striking year for media and advertising – and offer their predictions for the coming year.

It’s time to intensify debate about the full range of impacts social media is having on society, writes Raymond Snoddy.

In the first of two specials, a host of experts review what has been turbulent year for adland – and offer their predictions for 2018.

A year-long study of nine consumer goods brands has shown that every £1 spent on display ads drives £1.94 in sales – with one brand seeing a £3.38 return.

According to people in the advertising industry who wished to remain anonymous, YouTube could increase prices by as much as 20% for some of its top US channels.

Media agencies must apply a more responsible and sustainable approach if they want to thrive, writes IPG Mediabrands’ Caroline Foster Kenny.