Global adspend figures are forecast to grow 3.6% in 2018, up from 3.1% in 2017, according to the latest market data from Dentsu Aegis Network.
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WPP’s Lindsay Pattison, journalists Torin Douglas and Raymond Snoddy, and Thinkbox CEO Lindsey Clay share their hopes for 2018. Recorded at Mediatel’s annual Year Ahead event on January 10.
A host of media folk gathered at Sea Containers House on Tuesday evening to celebrate the official UK launch of GroupM’s new media, content and technology agency created from the merger of MEC and Maxus.
Dan Hanson and Matthew Bloxham explain how economic challenges and new business threats will impact agencies and the wider advertising sector in 2018
We invite all practitioners with a stake in delivering outstanding solutions for the connected consumer to select from the categories that best match your contribution and to enter this year’s awards.
The apocalyptic reports on the death of media agencies have been greatly exaggerated, writes Dominic Mills.
Four days into the New Year and already there are so many talking points: The spectre of an ad-blocking meltdown, trouble at Vice, Snap lols, Hopkins World, JPMorgan’s YouTube fix…and Murdoch calling Trump a fucking idiot.
To stand any remote chance of appreciating the future you have to have a feeling for the past, writes Raymond Snoddy.
An augmented reality lens featuring Captain Morgan would have appealed to too many users under the age of eighteen, the ASA has ruled.
The broadcaster hopes to eventually offer a full ad sales service that will rival global media companies.