Dan Hanson and Matthew Bloxham explain how economic challenges and new business threats will impact agencies and the wider advertising sector in 2018
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We invite all practitioners with a stake in delivering outstanding solutions for the connected consumer to select from the categories that best match your contribution and to enter this year’s awards.
The apocalyptic reports on the death of media agencies have been greatly exaggerated, writes Dominic Mills.
Four days into the New Year and already there are so many talking points: The spectre of an ad-blocking meltdown, trouble at Vice, Snap lols, Hopkins World, JPMorgan’s YouTube fix…and Murdoch calling Trump a fucking idiot.
To stand any remote chance of appreciating the future you have to have a feeling for the past, writes Raymond Snoddy.
An augmented reality lens featuring Captain Morgan would have appealed to too many users under the age of eighteen, the ASA has ruled.
The broadcaster hopes to eventually offer a full ad sales service that will rival global media companies.
As of this week 19 Dennis titles will be available on the digital newsstand, including Cross Stitcher, Computer Shopper, Cyclist and Viz.
According to Axios, the music streaming service – which is currently being sued for $1.6 billion (£1.18 billion) in unpaid royalties – confidentially filed IPO documents at the end of December.
GfK’s Stefan Heremans concludes his investigation into the future of UK media currencies in the second part of our special report.