Mediatel has added more speakers and topics to the line-up – joining a long and impressive list of brands set to attend.
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Media agencies need to free themselves from the fallacy that technology by itself = impact, writes the7stars’ Simon Harwood.
Admitting 2017 had been a “difficult year”, YouTube owner Google announced new rules on Tuesday to help clean up its content and make it a safer advertising environment.
This week: Rachel Bristow, director of partnerships, Sky; Roy Greenslade on the Guardian revamp; ex-Havas boss Paul Frampton on his future plans
The capabilities allow access to age and gender demographics, as well as reach, frequency and gross rating points.
With a strong emphasis on smart cities, there were clear implications for the out-of-home sector at this year’s Consumer Electronics Show, writes Posterscope’s Ahmad Sayar.
CES 2018 was a showcase in evolution over invention – fewer new technologies, more tweaking to perfection.
Sponsor content: Publishers will need AI to help them truly understand the far reaching effects that changes to their ad experiences have on their visitors, writes Ezoic’s John Cole.
The idea of deliberately creating addiction in social media platforms could – just like it did for the tobacco industry – spell serious trouble.
Some analysts have suggested that the move is an attempt by Facebook to distance itself from the news business following the Russian fake news scandal.
