In the second of two specials, our experts review what has been a striking year for media and advertising – and offer their predictions for the coming year.
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It’s time to intensify debate about the full range of impacts social media is having on society, writes Raymond Snoddy.
In the first of two specials, a host of experts review what has been turbulent year for adland – and offer their predictions for 2018.
A year-long study of nine consumer goods brands has shown that every £1 spent on display ads drives £1.94 in sales – with one brand seeing a £3.38 return.
According to people in the advertising industry who wished to remain anonymous, YouTube could increase prices by as much as 20% for some of its top US channels.
Media agencies must apply a more responsible and sustainable approach if they want to thrive, writes IPG Mediabrands’ Caroline Foster Kenny.
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
The challenger supermarket said it had been quick to ramp up its digital investments but was now “retrenching” following a sophisticated econometric analysis.
The decision follows an increase in demand for quality journalism after Trump’s rise to power and Hollywood sexual harassment scandals.
US-based Stagwell Group has acquired the London-based global performance marketing agency for an undisclosed sum.