WFA president and RBS CMO, David Wheldon, said that it was transparency and brand safety that (by a distance) most concerned the WFA’s members – who make up 91% of the world’s advertising spend.
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The research also reveals that 64% are less inclined to share their location if they feel concerned about their privacy.
It was 140. Now it’s 280. That is all.
The feature enables fast, free and secure transactions for people living in the same country.
The attrition rate of agency bosses is on par with the Premier League, writes Dominic Mills – and the parallels don’t stop there.
Advertising revenue also grew by 49% to $10.3 billion.
The AOP is encouraging the entire media industry to adopt new guidelines covering issues such as viewability, brand safety and ad fraud.
If marketers want to deliver on transparency and unlock the transformative benefits of AI and blockchain, then it is imperative that they get their timing absolutely right, explains Simon Kenny.
James Whitmore recalls the sexual politics that existed in agencies throughout the 90s – and how a laddish culture seeded a disturbing view of how women could be treated.
New survey shows that consumers’ trust in premium publishers is higher than news content on social media.