Brands can be built on Facebook and Instagram but marketers will be most successful if they also understand the context of the platform, writes Jane Ostler.
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New technology developments are expanding the opportunities for addressable TV advertising, allowing broadcasters to provide expanded solutions for building brands and driving marketing outcomes, writes Finecast’s Rich Astley.
CEO Susan Wojcicki said thousands more people will be employed to flag harmful videos and comments, taking the total workforce of moderators to around 10,000 people.
We have entered a complicated world where advertisers’ media budgets are under intense scrutiny, writes Dominic Mills – and they better get used to it. Plus: the genius plan to hold Facebook to account.
Videonet editor-in-chief John Moulding discovers how TV is being positioned as an indispensable tool for cross-platform advertisers.
It is the first time Zenith has been able to demonstrate the ROI of internet adspend and compare it to internet brand experience over the past few years.
Is it time the ad industry reviewed preconceptions about published media? Following an industry debate, our experts share their views.
Mobile-first agency Fetch is to open a new office in Tokyo today – in combination with Dentsu and Dentsu Digital – as it continues its global expansion.
Meetrics, which is certified by ABC/JICWEBS in the UK, is the first non-US viewability partner to work with Facebook.
The WPP digital agency has this week hired Kathryn Arbour as global client consulting partner and Greg Georgiades as group director for new client BT Group.