More Digital articles

Mobile-first agency Fetch is to open a new office in Tokyo today – in combination with Dentsu and Dentsu Digital – as it continues its global expansion.

Meetrics, which is certified by ABC/JICWEBS in the UK, is the first non-US viewability partner to work with Facebook.

The WPP digital agency has this week hired Kathryn Arbour as global client consulting partner and Greg Georgiades as group director for new client BT Group.

The event, in association with Ebiquity, includes a full day of panels, interviews and insightful presentations featuring leading marketers, senior agency executives and tech specialists.

Where does viewability fit into measuring the success of ad campaigns, asks Oath’s Alex Timbs.

The findings also reveal that integrating cinema into campaigns helps to deliver greater impacts on brand KPI performance compared to any other AV channel.

Platforms that were founded as ways to connect and share have been ‘massaged’ into tools for separation and mass manipulation, writes Rosie Cross, brand and advertising campaign manager, Barclays.

The partnership will allow the police to investigate and remove sources of invalid traffic (IVT) that have been rapidly increasing across programmatic advertising.

In these straitened times advertisers are treading on thin ice with their Christmas marketing strategies, writes Dominic Mills. Plus: The confusing problem of ‘personalisation at scale’.

Publishers and agencies outline their plans for a more prosperous future in the face of unprecedented challenges and threats.