While addressable TV is the next big thing, old-fashioned attitudes to share have slowed television’s progress, and will continue to do so unless they change, writes Dominic Mills. Plus: honest job titles.
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Videonet editor-in-chief John Moulding reports from the Future TV Advertising Forum Sydney.
P&G’s Marc Pritchard wants to drive creativity by stripping out auxiliary activities from his ad agency partners. Brian Jacobs examines why the CMO’s remarks have resonated.
Host John Reynolds speaks with Matt Scheckner, the founder of Advertising Week Europe, and Matt Teeman, the managing director of Primesight (48 mins).
TV audience measurement organisation, BARB, has promoted Rhiannon Griffiths to strategic developments director and hired Douglas Whelpdale as its new insights manager.
Have media planners forgotten about the importance of where ads are seen? It was a question Newsworks wanted the industry to consider at its annual Shift conference .
WPP, the world’s largest advertising group, this week announced its worst set of annual results since the 2009 recession, with revenues falling by 0.3% and net sales dropping 0.9%.
The unique offering will mean that existing Netflix customers will be able to migrate to the new Sky TV bundle and pay the Netflix subscription fee to Sky directly, or simply sign into the Netflix Sky Q app.
Innovators working in the media research community were celebrating on Wednesday (28 February) at the 2018 Media Research Awards, hosted by Mediatel in partnership Future Thinking.
GDPR confers a certain ‘materiality’ to data that has become lost to the public consciousness, writes Geoff Copps – it’s time we considered how this translates back to concepts of ownership.