If the industry continues to collaborate to make automated trading accountable and more transparent, all parties will be able to operate confidently, writes Clementina Piazza.
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The evidence suggests agencies have become disconnected from society and are left unable to explain the changes within it, writes Tracey Follows. They now seriously risk being left behind.
Frank Krikhaar examines the ways the ad industry can have a real and lasting impact on sustainability – and help use its creative clout to deliver positive change.
Dominic Mills looks at the striking mismatch between industry perceptions of media effectiveness and what the evidence actually says. Plus: How Marc Pritchard is taking P&G back to the future.
The title went free in September 2015 and recorded its highest ever circulation figure in the period from July to December 2016, reaching almost 307,200 copies.
Dominic Murray examines the findings of a new study that asked younger people what they thought about the digital screens in the environment around them.
There is a “significant mismatch” between industry perceptions of the brand building effectiveness of different media types and what the evidence says, a new report from Ebiquity claims.
Blackett discusses WPP’s recent gender pay gap report; reveals she still suffers from discrimination in the industry, and talks about her own plans for the future.
Elizabeth Fagan, the MD of Boots, said ISBA would take a stronger role tackling digital accountability, viewability and verification, agency and client alignment, and data privacy.
ISBA, the body representing UK advertisers, has announced it is adopting a new viewability standard that will double the current industry threshold.