More Digital articles

There is a “significant mismatch” between industry perceptions of the brand building effectiveness of different media types and what the evidence says, a new report from Ebiquity claims.

Blackett discusses WPP’s recent gender pay gap report; reveals she still suffers from discrimination in the industry, and talks about her own plans for the future.

Elizabeth Fagan, the MD of Boots, said ISBA would take a stronger role tackling digital accountability, viewability and verification, agency and client alignment, and data privacy.

ISBA, the body representing UK advertisers, has announced it is adopting a new viewability standard that will double the current industry threshold.

JICWEBS, the independent body that sets best practice and standards for trusted online ad trading, has delivered the Google-owned video platform the certification, helping to reassure advertisers over ad placements.

In her new role, Wagner will be responsible for driving strategic leadership for the company’s clients.

Expect Google, Apple, Facebook and Amazon to launch new products and services that are all focused around the integration of their user base with the TV experience, writes Paul Mead.

While addressable TV is the next big thing, old-fashioned attitudes to share have slowed television’s progress, and will continue to do so unless they change, writes Dominic Mills. Plus: honest job titles.

Videonet editor-in-chief John Moulding reports from the Future TV Advertising Forum Sydney.

P&G’s Marc Pritchard wants to drive creativity by stripping out auxiliary activities from his ad agency partners. Brian Jacobs examines why the CMO’s remarks have resonated.