Here, industry experts from Starcom, Fetch, Kinetic and Times Newspapers react to the findings of the latest AA/WARC advertising expenditure forecasts.
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We need to start making better use of our critical faculties and properly interrogate the data behind headlines, writes Vanessa Clifford.
Almost one in four pounds spent on advertising in the third quarter of 2017 went to mobile, which recorded year-on-year growth of 30.7%.
The partnership extends to All 4 and repeat shows on E4 and also includes new Big Bang Theory prequel series Young Sheldon.
Matthew Pover looks at the latest developments in programmatic linear TV (and he really means good old fashioned, honest-to-goodness linear television).
This week: Alex Mahon, Channel 4 CEO, on a possible move out of London, sexual harassment and her love of journalists. Plus: Chris Duncan, MD, The Times, on toppling the Daily Telegraph and dealing with Google.
Digital out-of-home came of age in December 2017, writes Spencer Berwin – and that means big things for the year ahead.
A new report from the Association for Online Publishing (AOP) and Deloitte has revealed that digital publishers saw an increase in revenue in Q3 2017 of 6.7%, compared to 3% for Q3 2016.
Dominic Mills wonders if the excellence of the Financial Times’ journalism can help change the minds of ‘news rejectors’. Plus: why the AA wants to spread the advertising jam around, and how awards schemes discriminate.
Speaking at the Ad Association’s annual leadership summit, former Ebiquity boss Nick Manning said if advertisers behave responsibly and respectfully towards their customers, people “will respond in kind”.