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The attrition rate of agency bosses is on par with the Premier League, writes Dominic Mills – and the parallels don’t stop there.
Advertising revenue also grew by 49% to $10.3 billion.
The AOP is encouraging the entire media industry to adopt new guidelines covering issues such as viewability, brand safety and ad fraud.
If marketers want to deliver on transparency and unlock the transformative benefits of AI and blockchain, then it is imperative that they get their timing absolutely right, explains Simon Kenny.
James Whitmore recalls the sexual politics that existed in agencies throughout the 90s – and how a laddish culture seeded a disturbing view of how women could be treated.
New survey shows that consumers’ trust in premium publishers is higher than news content on social media.
UK ad spend grew 3.7% during the first six months of 2017 to £10.8bn – the largest H1 total since monitoring began in 1982.
There’s so much to say about Google’s wildly post-modern TV ad, writes Dominic Mills. Plus: A stat to stop you in your tracks, and the earliest-ever sighting of a Christmas ad.
Sponsor content: The media and advertising industry is coming out of a period of doom and gloom and moving into a ‘fixing stage’, writes Rupert Staines.
