“In startling opposition to history, GenY and GenZ are actually watching less as they age,” says GroupM in a new report.
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WARC’s data also reveals that TV drew 34.9% of global adspend last year.
Big news from ITV this week: the UK’s largest commercial broadcaster is to deploy new technology that will enable it to deliver addressable ad campaigns across its linear broadcaster channels from early next year.
WFA president and RBS CMO, David Wheldon, said that it was transparency and brand safety that (by a distance) most concerned the WFA’s members – who make up 91% of the world’s advertising spend.
The research also reveals that 64% are less inclined to share their location if they feel concerned about their privacy.
It was 140. Now it’s 280. That is all.
The feature enables fast, free and secure transactions for people living in the same country.
The attrition rate of agency bosses is on par with the Premier League, writes Dominic Mills – and the parallels don’t stop there.
Advertising revenue also grew by 49% to $10.3 billion.
The AOP is encouraging the entire media industry to adopt new guidelines covering issues such as viewability, brand safety and ad fraud.