The biggest change to privacy regulation in two decades is coming. Here, the IAB’s Yves Schwarzbart explains how your business can effectively prepare before the May 25 deadline.
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It has been a strong quarter for radio and the latest results from Rajar paint a rosy picture, particularly for the commercial sector. Here, experts from UM London, Starcom and Total Media share their views on the latest findings.
Proving that shaking the begging tin works, the Guardian now has 500,000 regular paying ‘supporters’, made up of members and subscribers across print and digital.
As Rajar publishes its third quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
The most popular digital-only station is BBC 6 Music which recorded a weekly reach of 2.43 million listeners, followed by BBC Radio 4 Extra with a weekly reach of 2.15 million listeners – both record high figures.
The deal has enabled MediaMath to integrate Grapeshot’s contextual pre-bid products onto its advertising platform, making it safer for brands to operate online.
The deal should strengthen The Trade Desk’s ability to help advertisers target consumers across multiple devices.
Sponsor content: Brands are missing numerous marketing opportunities by lumping social platforms under the same banner, writes 4C’s Aaron Goldman.
Daisy Pledge knew running a tech start-up would be filled with challenges, but she did not anticipate the sexist hurdles that would be placed in her path…
For some it will give rise to a new golden era of advertising, for others it means the end of their business. Dominic Mills sinks his teeth into the biggest shake-up to privacy law in two decades.