In the latest of our Research Focus reports, Whitevector looks at the importance of online audience reach in web analytics…While analysing online discussions, it is relevant to estimate the net audience engaged in discussions regarding one’s own brand. When a marketer is familiar with the size and characteristics of the online audience to the brand,… Continue reading Whitevector: Audience Reach – A missing piece in web analytics
Steve Ballmer, Microsoft CEO, has said that all content will be digital within 10 years.Speaking at the Cannes Lions Festival, Ballmer said that traditional media such as print have been slow to adapt to the modern world.“There won’t be newspapers, magazines and TV programs. There won’t be personal, social communications offline and separate. In 10… Continue reading Microsoft CEO: All content to be digital within 10 years
New data from comScore shows that Americans conducted 14.3 billion searches at the five core search engines in May 2009. Nearly two-thirds (65%) of searches were performed on Google, 20% on Yahoo and 8.2% on Microsoft Sites. Though the total number of searches was down 3.8% over April 2009, said comScore, Google’s share of searches… Continue reading 14.3 billion US searches conducted on core search engines in May
Tim Brooks, managing director of Guardian News & Media, has been confirmed as a panellist at MediaTel Group’s ‘Future of National Newspapers’ seminar on 16 July.Tickets for the event are available for just £99 for those who book by 6 July. To get your ticket, just enter this discount code: EARLY-8ZUR5 at the MediaTel Group… Continue reading GNM MD confirmed as panellist at ‘Future of National Newspapers’ seminar
Five has launched a website dedicated to television soap operas called Holy Soap, featuring news and gossip about its own and other channel’s soaps.The site is the new official online home of Five’s Australian soaps Neighbours and Home & Away, replacing the two programmes’ previous stand alone sites.It will also contain comprehensive news and gossip… Continue reading Five launches soap website
The average US adult has nearly doubled their daily use of the internet as the average US adult spent 2.1 hours per day online in 2006, compared to 3.8 hours in 2008, according to a recent report by The Media Audit. The internet now represents 32.5% of the typical “media day” for all US adults… Continue reading Average US adult doubles daily internet use
Guardian.co.uk was the most popular website of the audited national daily newspapers in May 2009, with Telegraph.co.uk enjoying a boost in unique users, according to the latest ABCe data.The Guardian saw its unique user figure fall slightly month on month although it was up by around 9 million year on year, to 27.2 million. In… Continue reading ABCe May 2009: Guardian stays on top
The challenges of launching a new online service are examined by Alison Roberts, director of marketing at feelfit.com….Getting the marketing mix right is always a tricky business, even more so with a totally new and exclusively online service. Forget the well trodden path; in such circumstances a marketer has to find their own way.feelfit.com, which… Continue reading Launching a new online service
Traffic to Twitter, the online micro-blogging service, has increased 22-fold over the last 12 months, according to new data from Hitwise.Last month, twitter.com ranked as the 38th most visited site in the UK and the fifth most visited social network, compared to the 969th most visited website and the 84th most visited social network in… Continue reading Twitter traffic increases 22-fold in 12 months
Yahoo! is piloting new self-service display ads in the US, called My Display Ads, designed to help small and medium-sized businesses reach their target audiences on Yahoo! and its network of partner sites.My Display Ads lets advertisers create and customise campaigns using more than 800 display templates on a web-based, self-service interface.Advertisers can also choose… Continue reading Yahoo! pilots self-service display ads
