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The challenges of launching a new online service are examined by Alison Roberts, director of marketing at feelfit.com….Getting the marketing mix right is always a tricky business, even more so with a totally new and exclusively online service. Forget the well trodden path; in such circumstances a marketer has to find their own way.feelfit.com, which… Continue reading Launching a new online service

Traffic to Twitter, the online micro-blogging service, has increased 22-fold over the last 12 months, according to new data from Hitwise.Last month, twitter.com ranked as the 38th most visited site in the UK and the fifth most visited social network, compared to the 969th most visited website and the 84th most visited social network in… Continue reading Twitter traffic increases 22-fold in 12 months

MySpace is to cut two thirds of its global workforce and close offices in at least four countries.The social network, which cut 30% of its US staff earlier this month, said its international restructuring plans will see its workforce outside of the US reduced from 450 to 150 staff.The News-Corporation-owned site confirmed plans to “refocus… Continue reading MySpace to slash two-thirds of its workforce

Yahoo! is piloting new self-service display ads in the US, called My Display Ads, designed to help small and medium-sized businesses reach their target audiences on Yahoo! and its network of partner sites.My Display Ads lets advertisers create and customise campaigns using more than 800 display templates on a web-based, self-service interface.Advertisers can also choose… Continue reading Yahoo! pilots self-service display ads

Google is testing commission-only search ads that “feature product specific information directly in the ad”.The search giant has invited advertisers to test the new ad format, which aims to show more product and price information, according to reports.The new ads will include an image to accompany the product, which differs from Google’s current text-only ads.“Through… Continue reading Google tests new commission-only search ads

ISBA is set to advise a new consultation on behavioural targeting and online privacy issues led by the Information Commissioner’s Office.The advertiser body plans to guide the ICO on a number of issues from July, including a statutory code of best practice to cover collecting online information, according to reports.The code, which will be known… Continue reading ISBA to advise on online behavioural targeting code

The London Evening Standard has signed a deal with the New York Daily News to share editorial content.The Standard, which is 75% owned by Russian oligarch Alexander Lebedev, already has a relationship with Russian newspaper Novaya Gazeta, in which Lebedev has a 39% stake.The title relaunched in May (see Evening Standard relaunches today with promises… Continue reading Evening Standard signs content sharing deal with New York Daily News

Twitter is planning to let advertisers target consumers with direct branded messages in a bid to generate new revenue streams.The micro-blogging site will allow brands to automatically reply to users’ questions, such as “What treadmill should I buy?”, with discount vouchers and coupons, as well as e-commerce links, according to reports.A Twitter investor told the… Continue reading Twitter to offer advertisers direct branded messages

Ads running on sites with related content are 61% more likely to be recalled than ads running on sites with unrelated content, according to a new study from Condé Nast and McPheters & Company. The US study also found that there were large differences in recall by type of product advertised, while recall of ads… Continue reading Online ads more memorable in context

Last year was a tough twelve months for broadband, according to new Point Topic figures, with the first half of 2008 in particular seeing low growth and low net additions almost across the board. The exceptions were China and Brazil which, in common with their BRIC partners, saw much slower growth later in 2008 than… Continue reading “2008 was a tough year” for broadband