More Digital articles

More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to a poll from AdWeekMedia and Harris Interactive. In second place, 17% of Americans said that newspapers are most helpful, while 14% say the same… Continue reading Americans find TV ads most helpful

Associated Northcliffe Digital (AND) has launched the first phase of its ‘Local People Network’ hyper-local websites.The roll-out, of an initial 23 local community websites in the South-West of England, covers areas such as Falmouth and Clifton with between 10,000 and 50,000 inhabitants.A further twenty plus sites are due to launch in the South-West of England… Continue reading Associated Northcliffe Digital launches hyper-local sites

Rupert Murdoch has hinted at plans to charge iPhone and Blackberry users for access to the Wall Street Journal, which is currently offered as a free mobile application.Murdoch has asked users if they would be willing to pay a subscription for the mobile version of the WSJ, as he hopes to introduce a micropayment scheme… Continue reading Murdoch to charge mobile readers

New research from Nielsen Online reveals that 37% of online US adults own a game console, while 10% plan to purchase a new console in the next 12 months.Nielsen also found that game console brands were popular online destinations in May. The Nintendo Web brand had the largest unique audience of console brands in May… Continue reading Game consoles prove popular among online US adults

Tim Hipperson, CEO, RMG Connect, examines digital training and the client/agency relationship…As the capability and reach of digital marketing continues to both grow and attract attention at a rate of knots, there has been increasing debate about training. Talk across the industry revolves around the ‘skills gap’, and how so many marketers are utilising digital… Continue reading Digital knowledge is all about playing to your strengths

Hulu, NBC Universal and News Corp’s US Online TV platform, has confirmed plans to launch in the UK saying it is the company’s “number one priority”.Speaking at the IEA’s Future of Broadcasting conference in London, Hulu’s SVP Johannes Larcher said the UK is “very ready” for a service like Hulu, according to reports.“We are talking… Continue reading Hulu’s UK launch is company’s “number one priority”

Microsoft has reportedly put digital agency Razorfish up for sale, with Publicis Groupe one of the favourites to buy it.Razorfish was acquired by Microsoft when it bought parent company aQuantive for $6 billion in 2007.A report in the Financial Times quotes an unnamed analyst as valuing Razorfish at $600-700 million based on sales of about… Continue reading Microsoft to sell digital agency Razorfish

The mobile phone is increasingly displacing the PC for women in the US, especially in the 12-24 age group, according to SRG’s new Women and Digital Life study. The study, based on in-depth interviews with 2,000 women aged 12 and older in the US, found that over 80% of US women are now using a… Continue reading Mobile phones displacing the PC for US women

UK advertising expenditure dropped 4% year on year to £18.6 billion in 2008, according to the latest figures from the Advertising Association.The Advertising Statistics Yearbook 2009 reveals that this compares to positive annual growth of 4.3% in 2007.The largest medium was press, attracting 37% of all advertising expenditure, followed by TV with 24% and internet… Continue reading UK advertising expenditure down 4% in 2008

B2B publisher Emap Inform is to charge users to access its websites, starting from September or October this year.Simon Middelboe, Emap Inform chief executive, told Press Gazzette: “I think we will be moving away from free content towards having paywalls on all of our print subscription titles over the next few months.”Some content would still… Continue reading Emap Inform could charge users to access content