More Digital articles

Microsoft has reportedly put digital agency Razorfish up for sale, with Publicis Groupe one of the favourites to buy it.Razorfish was acquired by Microsoft when it bought parent company aQuantive for $6 billion in 2007.A report in the Financial Times quotes an unnamed analyst as valuing Razorfish at $600-700 million based on sales of about… Continue reading Microsoft to sell digital agency Razorfish

The mobile phone is increasingly displacing the PC for women in the US, especially in the 12-24 age group, according to SRG’s new Women and Digital Life study. The study, based on in-depth interviews with 2,000 women aged 12 and older in the US, found that over 80% of US women are now using a… Continue reading Mobile phones displacing the PC for US women

UK advertising expenditure dropped 4% year on year to £18.6 billion in 2008, according to the latest figures from the Advertising Association.The Advertising Statistics Yearbook 2009 reveals that this compares to positive annual growth of 4.3% in 2007.The largest medium was press, attracting 37% of all advertising expenditure, followed by TV with 24% and internet… Continue reading UK advertising expenditure down 4% in 2008

B2B publisher Emap Inform is to charge users to access its websites, starting from September or October this year.Simon Middelboe, Emap Inform chief executive, told Press Gazzette: “I think we will be moving away from free content towards having paywalls on all of our print subscription titles over the next few months.”Some content would still… Continue reading Emap Inform could charge users to access content

One in five US consumers exposed to brand display ad campaigns conduct related searches and one in three visit the brands’ sites, according to a new study from the Online Publisher’s Association. The study, conducted by comScore, assessed 80 of the biggest branding campaigns across 200 of the most trafficked sites over a month’s time,… Continue reading Consumers exposed to display advertising spend more money online

Sales of digital video recorders that allow viewers to pause, store and rewind live programmes are up by almost one million, according to Ofcom’s latest research.The media regulator’s Digital Progress Report for Q1 2009 found that almost nine million digital video recorders have now been sold in total, after sales soared by one million in… Continue reading Sales of digital video recorders up one million

Microsoft and Publicis Groupe have announced a partnership to cooperate on advertising and marketing opportunities in the digital world.A joint statement said that the partnership will centre on three key components of the digital marketing and advertising industry: Content: The creation, production and distribution of programming, across a wide array of capabilities, tools, and services… Continue reading Microsoft and Publicis announce digital partnership

Virgin Media and Universal Pictures have joined forces to launch a new movies-on-demand TV subscription service on Virgin’s TV platform.PictureBox is set to launch next month to Virgin Media’s 3.6 million TV subscribers, costing £5 per month, and will provide access to a recent and archived feature films.Viewers who subscribe to the new service will… Continue reading Virgin and Universal team up to launch movies-on-demand service

The Internet Advertising Bureau has announced plans to establish a Game Advertising Council to educate marketers and ease adoption of advertising in and around video games.The IAB said the creation of the group has been driven by requests from the marketplace, IAB members and advertisers. It follows the launch of the IAB US Game Council… Continue reading IAB to create Game Advertising Council

Ofcom has announced plans to introduce a ‘wholesale must-offer’ obligation that will force Sky to make its premium channels available to other broadcasters.The regulator’s consultation document, which was published today after Ofcom’s investigation in to the pay TV market, aims to address concerns over the restricted distribution of premium sports and film channels operated by… Continue reading Ofcom forces Sky to share premium channel content