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Disney has acquired almost a 30% stake in US online TV platform Hulu, the joint venture between NBC Universal and News Corp.The deal will see Disney broadcast full-length episodes of its ABC TV programmes, such as Lost, Grey’s Anatomy, Ugly Betty and Desperate Housewives on Hulu.Financial terms of the deal were not disclosed but all… Continue reading Disney acquires stake in Hulu

The Internet Advertising Bureau (IAB) has released updated best practice guidelines for online video advertising.The new guidelines have been produced by the IAB’s Video Council, which comprises broadcasters, publishers, agencies and networks.The council has also launched an educational online resource www.iabuk.net/video and handbook which take practitioners through the process in running an effective video advertising… Continue reading IAB updates video advertising best practice guidelines

BBC’s high definition television programmes will now be available to Virgin Media subscribers via the iPlayer.The two broadcasters have signed a deal to make high-definition content available, including popular BBC shows such as Robin Hood and Friday Night with Jonathan Ross, to subscribers who have the requisition set-top box and a HD-ready television.Virgin Media already… Continue reading BBC and Virgin sign new HD deal

All you need to know about In-Game Advertising on just one page, covering definitions, impact on advertising and the current and future market.

Africa and the Middle East will lead the world in terms of the percentage of mobile broadband subscriptions through 2012, according to a new report from Pyramid Research, the telecom research arm of the Light Reading Communications Network. Although Africa and the Middle East generated 10% of global mobile revenue in 2008, the region contributed… Continue reading Africa and Middle East predicted to lead mobile broadband subscriber growth by 2012

BSkyB has reported a 7% year on year increase in adjusted revenues to £3.96 billion for the nine months ending March 31, helped by the addition of 80,000 new customers in the first quarter.The satellite broadcaster’s pre-tax profit for the period hit £339 million, up from £20 million in 2008, although profits were slightly distorted… Continue reading BSkyB adds 80,000 new customers despite downturn

UKTV’s Home channel rebrand is set to launch at the end of the month with a new website to give interior design advice to DIY enthusiasts.The idents for the channel run with the strap line – ‘There’s no place like it’ – alongside a through-the-key-hole theme.The four idents, which have been designed by Red Bee… Continue reading UKTV set for Home channel launch

Online engagement by internet users is deepening, according to a new global and US report on the online landscape by The Nielsen Company. This increased engagement is in part a result of a shift toward video content and social networking as popular online subcategories, said Nielsen. Charles Buchwalter, SVP, research and analytics, Nielsen Online, said:… Continue reading “Online user engagement is deepening”

AOL is set to rollout a new platform that adds social networking services like Facebook and Twitter to any website, broadcasting users’ activities in real-time to their friends.The social networking aggregator ‘Socialthing’ will be deployed across MediaGlow’s – AOL’s publishing arm – 75 sites, which will reach around 181 million users worldwide.Socialthing focuses on “activity… Continue reading AOL launches new Socialthing platform

Online market research firm eMarketer estimates that 39% of UK internet users – more than 15.4 million people – will use social networks at least once per month in 2009.It predicts that growth will continue, though at slightly slower rates after 2010, and by 2013 the social networking population in the UK is expected to… Continue reading UK social networking population to reach 50% by 2013