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Internet users have grown by over 2.6 million people in the past year, according to data released by research company BMRB.Figures for the first quarter of 2009 show YOY usage up by 8.3%. Although the number of people going online is continuing to grow, now standing at 34.2 million, there seems to be something of… Continue reading BMRB Q1 2009: Online Usage

The UK entertainment and media (E&M) market will experience a cumulative 7% decline in revenue from 2008 to 2010, from $92 billion to $85 billion, according to a new PricewaterhouseCoopers report. A change in consumer spending behaviour will push the market to its lowest revenue figures since 2005, said PwC. However from this point consumer… Continue reading UK entertainment and media market revenue to fall 7%

Virgin Media is launching a digital music service allowing users to download unlimited Universal Music tracks for a monthly subscription fee.In a world first, users will be able to keep the downloaded music permanently and store it on any MP3 compatible device. An “entry level” offer will also be available for customers who download music… Continue reading Virgin Media to launch unlimited music download service

Magna has released its latest US on-demand forecast, predicting that US DVR subscriber households will hit 51.1 million (42% of TV households) by the end of 2014. This figures is an increase on the 31 million (27% of US TV households) as of the end of the first quarter of 2009. Magna also estimates that… Continue reading US DVR subscriber households to hit 51.1m by 2014

New research from the IPA reveals a continuing trend of declining click through rates (CTR) on Google in paid search advertising but with increasing cost per click (CPC).The data, covering January 2008 to March 2009 and submitted by 12 agencies on 47 brands, shows that average CTRs have declined from around 40% to around 20%,… Continue reading IPA search study shows continuing trend of increased Cost Per Click

BSkyB will next year launch the UK’s first news channel to be broadcast in HD.The launch is scheduled for spring 2010 after an upgrade to Sky’s news gathering operations, studios and production facilities.The new HD news channel will be simulcast alongside Sky’s existing news channel and will join the broadcaster’s 33 HD channels including Sky… Continue reading Sky to launch UK’s first HD news channel

The IPA is to integrate UKOM data into TouchPoints 3, which is due to launch in around a year’s time.The move comes as many in the industry are stepping up their calls for a standard online currency.Lynne Robinson, IPA research director, said: “There were several currencies we could have used but didn’t want to get… Continue reading IPA to integrate UKOM with TouchPoints

All Odeon cinemas will be equipped with Bluetooth over the next two months, after Digital Cinema Media appointed mobile marketing agency Bluepod Media to provide the technology.The move follows the publication of research which found that 65% of 15-24 year old cinema goers would download content to their phone, reports New Media Age.DCM expects to… Continue reading Odeon cinemas to get Bluetooth technology

In 2008 the European online advertising market was worth €12.9 billion with a like-for-like growth rate compared to 2007 of 20%, according to new research from the Interactive Advertising Bureau Europe. The top 10 markets in Europe account for 93% of the total value of the market, the report found. The Netherlands, Europe’s early adopter… Continue reading European online advertising worth €12.9bn in 2008

Universal Pictures is launching a new green button ad campaign for its film Public Enemies, with Johnny Depp.The campaign will feature on Sky’s new green button service from June 17, according to reports.Green-button advertising allows brands to offer long-form ad content, lasting up to two hours, which viewers can book into their Sky Guide or… Continue reading Universal launching green button ad campaign