Nick Mawditt, global director of insight and marketing at Kinetic, reviews the recent OAA Conference and asks: Where next for Out of Home media in the current climate?The Outdoor Advertising Association’s recent conference – the 3rd Space – took an honest perspective on the state of the medium and how it has fully embraced technology… Continue reading Newsline Feature: Where next for OOH?
Richard Titus has been appointed as chief executive of Associated Newspapers’ digital division, AND.Titus was previously controller of future media at the BBC. He replaces Andy Hart who left AND last July. Before working at the BBC, Titus was at US web agency Schematic.AND operates the digital assets of Associated Newspapers and Northcliffe Media.Titus will… Continue reading Richard Titus named new CEO of Associated Newspapers’ digital division
Twenty-six percent of European advertisers used behavioural targeting technology in 2008, a new survey has found. According to a new report by Forrester, the number of advertisers using the technology was up 10% on 2007. Marketers’ use of behavioural targeting has grown quicker than other targeting methods because of an increased awareness of the technology,… Continue reading 26% of European advertisers used behavioural targeting in 2008
NBC Universal is launching a new website in the UK targeting 18-28 year-old women looking for news and advice across fashion, beauty, entertainment and lifestyle.Kalimocho.co.uk, the ‘younger sister’ of NBC Universal’s iVillage.co.uk, will attempt tap in to the popular social networking sites, Twitter and Facebook, through a specialised feed and fan page.The site has sections… Continue reading iVillage to launch website for 18-28 year old women
Social networking among US broadband users has grown an impressive 93% since 2006, and has increased the amount of time people spend communicating online 18%, to 32% of total online time, according to a new report from Netpop Research. The report also reveals that at the same time as online communications has increased, the time… Continue reading Social networking increases among US broadband users
Young people are clocking up around 23 hours a day texting, emailing and using social networks, according to a new study by OTX Research.The study found that young people aged between 12-24 engaged in up to five activities simultaneously, including text messaging, instant messaging, emailing, using Skype and social networking.Young people’s favourite activities are predominantly… Continue reading Under-24’s are in touch 23 hours a day
Mobile phone operator Orange is in talks about buying the technology behind Project Kangaroo, the failed VoD venture between ITV, BBC Worldwide and Channel 4.Project Kangaroo’s partners are understood to have invested around £20 million to develop the technology behind the proposed broadband TV service, which is now likely to be acquired for just a… Continue reading Orange to buy Project Kangaroo broadband TV technology
GroupM’s latest bi-annual ‘This Year, Next Year’ report forecasts an 11.2% decline in UK adspend in 2009 (see GroupM forecasts 11.2% fall in UK adspend in 2009), compared to an overall global decline of 4.4%.However, online is expected to enjoy more growth this year, despite the overall advertising downturn.Earlier this week, the IAB reported 17.1%… Continue reading Mixed messages for adpsend in 2009
Google is set to launch a new advice channel on YouTube featuring business professionals, such as the IPA’s president Rory Sutherland, advising companies on how to survive the economic downturn.The new brand channel, which has been named ‘Survival of the Fastest’, will have three content streams aimed at different industries – marketing, e-commerce and finance,… Continue reading Google to launch business channel on YouTube
Dennis Publishing is set to axe the print edition of men’s magazine Maxim and run it as an online-only title after its June issue, which hits newsstands on April 23.The publishing group claims it is bolstering its online editorial team to develop more content for the Maxim.co.uk website, which currently has 500,000 unique users per… Continue reading Dennis to close print edition of Maxim UK
