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Twitter chief executive Biz Stone has announced that the microblogging site will not be running ads.Instead, the company wants to generate revenue by developing applications and add-on tools for business users.Speaking at a summit in New York, Stone said that there are plans to launch an analytics system by the end of the year, allowing… Continue reading Twitter says no to ads

New research has found that online advertisers believe there is room for improvement in terms of audience measurement. Over 800 executives from advertising agencies, media publishers, ad networks and advertisers across the globe completed the MIA Project Audience and Traffic Measurement survey, a joint initiative between the European Interactive Advertising Association (EIAA) and the Interactive… Continue reading Online audience measurement has “room for improvement”

A new US report from Hitwise indicates that the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. In the four weeks to 9 May 2009, 7.25% of search engine traffic to all categories of websites was from paid clicks, said Hitwise. This compares to 9.84% in the… Continue reading US paid search traffic share down 26%

London free title Metro has launched a professional content channel on its user-generated MEview platform.The new VIP channel, which will feature a variety of celebrity interviews as well as coverage of high-profile events such as the Cannes Film Festival, has been produced by the digital broadcaster t5m.Metro also plans to add archive content to the… Continue reading Metro launches new VIP channel

While online UK newspapers draw substantial domestic audiences, most attract even larger international audiences, according to new research from comScore. comScore found that 15.9 million people in the UK visited a newspaper website in March, representing a 43% reach of the country’s online population. According to comScore, The Sun Online was the most popular online… Continue reading UK online newspapers drawing large international audiences

BT has been forced to announce plans to cut 15,000 job this year as it reports a £1.28 billion loss for the last three months.The telecoms company will lose around 10% of its workforce over the coming year after being pushed into a £134 million annual loss.BT has also cut its dividend to shareholders and… Continue reading BT reports £1.28 billion loss

Total social network ad spending in the US will fall 3% to $1.1 billion in 2009, from $1.2 billion in 2008, according to a new forecast from eMarketer.This is a significant turnaround from previous years, when spending grew an estimated 33% in 2008 and 129% in 2007, said eMarketer.The primary reason for the change is… Continue reading US social networking adspend forecast to fall 3% in 2009

Total social network ad spending in the US will fall 3% to $1.1 billion in 2009, from $1.2 billion in 2008, according to a new forecast from eMarketer. This is a significant turnaround from previous years, when spending grew an estimated 33% in 2008 and 129% in 2007, said eMarketer. The primary reason for the… Continue reading US social networking adspend to fall 3% in 2009

More than half (52%) of mobile phone users are now using the mobile internet with email and social networking the most popular activities, according to new research from UK user experience consultancy Webcredible. The research polled 1,132 visitors to the Webcredible website between February and April 2009 on what they used their mobile phone for… Continue reading Email and social networking most popular mobile internet activities

In April 2009, the ten web brands Britons spent the most time on accounted for 45% of all UK internet time – compared to less than 42% in April 2008.According to new figures released by Nielsen Online today, the average Briton spent 22 hours 20 minutes online or using internet-related applications in April 2009, representing… Continue reading The 10 most heavily used web brands account for 45% of total UK internet time