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New research from eBay Advertising reveals that 61% of online shoppers pay attention to ads when browsing retailers’ online shops, compared with just 13% who notice ads when using social networks.The eBay study of more than 1,500 European consumers also found that 83% of UK consumers are spending more time searching and browsing for products… Continue reading 61% of online shoppers more receptive to ads on shopping websites

Google is making 200 staff redundant from its global sales and marketing division, with 100 job cuts coming from its US operation and the other 100 from its offices around the world.Google announced the cuts in a post on its official blog yesterday.Omid Kordestani, Google senior vice-president of global sales and business development, said: “Google… Continue reading Google cuts 200 sales and marketing jobs

Twitter has signed a new commercial deal with Vodafone that will allow UK customers to send and receive ‘tweets’ across the mobile phone network.The new partnership is the first commercial deal of its kind in the UK between the micro-blogging site and a mobile network.The service will allow Vodafone UK customers to receive SMS updates… Continue reading Vodafone signs free tweets deal with Twitter

Digital research firm comScore has found that 93% of iPhone owners accessed mobile media in January. According to comScore, mobile e-mail is used by 75% of British iPhone owners, making it the most popular type of mobile content consumed on the device. Alistair Hill, comScore analyst, said: “Consumers are clearly embracing the iPhone’s touch screen… Continue reading 93% of iPhone users accessed mobile media in January

Sun Online has taken over from Guardian.co.uk as the most popular online destination for national news. Out of the national newspaper websites audited by ABCe, February saw The Guardian’s online offering dropping to third place.After a fantastic start to the year, which saw a huge increase in traffic, February shows mixed results. In just one… Continue reading ABCe February 2009: Sun Online takes the top spot

Internet users have grown by over two and a half million people in the past year, according to data released by research company BMRB. According to figures for the fourth quarter of 2008, YOY usage has grown by 8.5%. Internet penetration is extremely high, however, there still seems to be room for growth. Q3 YOY… Continue reading Online Usage Round-Up Q4 2008

Twitter is set to launch an enhanced version of its service this year, specifically designed for commercial users, according to founder Biz Stone.The micro-blogging social networking service has brought forward plans to start charging commercial users, in order to generate more revenue by next year.Stone confirmed the network’s commercial expansion, saying: “We have lots of… Continue reading Twitter to charge commercial users

Global fixed broadband subscriptions stood at 422 million at the end of 2008, adding nearly 68 million subscriptions in the year and 16 million in the final quarter, according to new figures from Informa Telecoms & Media. Western Europe has seen broadband growth stagnate, said the research firm, as all but five of its 30… Continue reading Global fixed broadband subscriptions hit 422m in 2008

A new survey shows that younger audiences are more interested in special offers, entertainment and exclusive information within online advertising. According to the results of a survey carried out by Lightspeed Research and the Internet Advertising Bureau (IAB), for 45-54 year olds, ads need to be more relevant and useful to make an impact, while… Continue reading Online ad preferences vary by age

UK internet traffic to video websites has increased by 40.7% over the last 12 months, according to new research from online intelligence firm Hitwise.During February 2009, 1 in every 35 UK internet visits went to a specialist video website, the company said, up from 1 in every 50 in February 2008.YouTube is the most popular… Continue reading UK traffic to video websites up 40.7%