More Digital articles

GroupM’s latest bi-annual ‘This Year, Next Year’ report forecasts an 11.2% decline in UK adspend in 2009 (see GroupM forecasts 11.2% fall in UK adspend in 2009), compared to an overall global decline of 4.4%.However, online is expected to enjoy more growth this year, despite the overall advertising downturn.Earlier this week, the IAB reported 17.1%… Continue reading Mixed messages for adpsend in 2009

Google is set to launch a new advice channel on YouTube featuring business professionals, such as the IPA’s president Rory Sutherland, advising companies on how to survive the economic downturn.The new brand channel, which has been named ‘Survival of the Fastest’, will have three content streams aimed at different industries – marketing, e-commerce and finance,… Continue reading Google to launch business channel on YouTube

Dennis Publishing is set to axe the print edition of men’s magazine Maxim and run it as an online-only title after its June issue, which hits newsstands on April 23.The publishing group claims it is bolstering its online editorial team to develop more content for the Maxim.co.uk website, which currently has 500,000 unique users per… Continue reading Dennis to close print edition of Maxim UK

Yahoo! is launching a new “highly-personalised mobile starting point to the internet” across more than 300 types of device with HTML enabled browsers.Yahoo! Mobile – which includes a new homepage browser and an application for the Apple iPhone – is available in eight countries across Europe, Asia and the Americas, including the US, Canada, UK,… Continue reading Yahoo! launches personalised mobile-web starting point

In the first of a new series of TGI reports for Newsline, media analyst James McCombe looks at TV viewing via different platforms…Following the BBC iPlayer’s strong performance in 2008, TGI reveals that one-third of British adults now use TV On Demand services.Two-thirds of TVOD users access it through a PC, 62% through a TV,… Continue reading TGI: Multi-platform TV viewing

The Sun has teamed up with Fremantle Media to create a live, interactive gameshow for the The Sun Online in a bid to expand its digital offering.Sun Quiz Live, which will roll-out in the summer, enables users to play against each other in real time, as well as interact with the presenter, crew and their… Continue reading The Sun is set to launch a live TV quiz show

Online adspend grew 17.1% in 2008, to £3.4 billion, according to the latest bi-annual study from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers.The figures show that spending online increased by £540 million year on year.Total UK advertising spend fell by 3.5% in 2008 to £17.5 billion. However, the research reveals that the internet grew its… Continue reading UK online adspend grew 17.1% in 2008

Online adspend grew 17.1% in 2008, to £3.4 billion, according to the bi-annual study from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. The figures show that spending online increased by £540 million year on year. Total UK advertising spend fell by 3.5% in 2008 to £17.5 billion. However, the research reveals that the internet grew… Continue reading UK online adspend grew 17.1% in 2008

US internet advertising revenues topped $23 billion in 2008, according to a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). The report reveals that full year 2008 revenues totaled a record $23.4 billion, exceeding 2007’s performance, itself the former record of $21.2 billion, by $2.2 billion or 10.6%. Fourth quarter revenues… Continue reading US internet adspend topped $23bn in 2008

UK online publishers are predicting 16% growth in digital revenues from online advertising, subscriptions, paid content, eCommerce, sponsorship and commercial content in 2009.According to the Association of Online Publishers (AOP) Census 2009, 63% of online publishers expect to increase their digital investment this year, with only 7% anticipating a decrease in investment.The report, conducted from… Continue reading Online publishers predict 16% growth in digital revenues