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Social networking among US broadband users has grown an impressive 93% since 2006, and has increased the amount of time people spend communicating online 18%, to 32% of total online time, according to a new report from Netpop Research. The report also reveals that at the same time as online communications has increased, the time… Continue reading Social networking increases among US broadband users

Young people are clocking up around 23 hours a day texting, emailing and using social networks, according to a new study by OTX Research.The study found that young people aged between 12-24 engaged in up to five activities simultaneously, including text messaging, instant messaging, emailing, using Skype and social networking.Young people’s favourite activities are predominantly… Continue reading Under-24’s are in touch 23 hours a day

Mobile phone operator Orange is in talks about buying the technology behind Project Kangaroo, the failed VoD venture between ITV, BBC Worldwide and Channel 4.Project Kangaroo’s partners are understood to have invested around £20 million to develop the technology behind the proposed broadband TV service, which is now likely to be acquired for just a… Continue reading Orange to buy Project Kangaroo broadband TV technology

GroupM’s latest bi-annual ‘This Year, Next Year’ report forecasts an 11.2% decline in UK adspend in 2009 (see GroupM forecasts 11.2% fall in UK adspend in 2009), compared to an overall global decline of 4.4%.However, online is expected to enjoy more growth this year, despite the overall advertising downturn.Earlier this week, the IAB reported 17.1%… Continue reading Mixed messages for adpsend in 2009

Google is set to launch a new advice channel on YouTube featuring business professionals, such as the IPA’s president Rory Sutherland, advising companies on how to survive the economic downturn.The new brand channel, which has been named ‘Survival of the Fastest’, will have three content streams aimed at different industries – marketing, e-commerce and finance,… Continue reading Google to launch business channel on YouTube

Dennis Publishing is set to axe the print edition of men’s magazine Maxim and run it as an online-only title after its June issue, which hits newsstands on April 23.The publishing group claims it is bolstering its online editorial team to develop more content for the Maxim.co.uk website, which currently has 500,000 unique users per… Continue reading Dennis to close print edition of Maxim UK

Yahoo! is launching a new “highly-personalised mobile starting point to the internet” across more than 300 types of device with HTML enabled browsers.Yahoo! Mobile – which includes a new homepage browser and an application for the Apple iPhone – is available in eight countries across Europe, Asia and the Americas, including the US, Canada, UK,… Continue reading Yahoo! launches personalised mobile-web starting point

In the first of a new series of TGI reports for Newsline, media analyst James McCombe looks at TV viewing via different platforms…Following the BBC iPlayer’s strong performance in 2008, TGI reveals that one-third of British adults now use TV On Demand services.Two-thirds of TVOD users access it through a PC, 62% through a TV,… Continue reading TGI: Multi-platform TV viewing

The Sun has teamed up with Fremantle Media to create a live, interactive gameshow for the The Sun Online in a bid to expand its digital offering.Sun Quiz Live, which will roll-out in the summer, enables users to play against each other in real time, as well as interact with the presenter, crew and their… Continue reading The Sun is set to launch a live TV quiz show

Online adspend grew 17.1% in 2008, to £3.4 billion, according to the latest bi-annual study from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers.The figures show that spending online increased by £540 million year on year.Total UK advertising spend fell by 3.5% in 2008 to £17.5 billion. However, the research reveals that the internet grew its… Continue reading UK online adspend grew 17.1% in 2008