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The launch of Microsoft’s new search engine, now understood to be called Bing, will be supported by a $100 million (£63.27 million) advertising campaign.The search engine, developed under the code-name Kumo, will get its public unveiling at this week’s D: All Things Digital conference in California.JWT, which won Microsoft’s global B2B account last summer, has… Continue reading Microsoft to unveil Bing search engine this week

The twenty largest cable and telephone providers in the US – representing about 94% of the market – acquired over 1.6 million net additional high-speed internet subscribers in the first quarter of 2009, according to new research. Leichtman Research Group (LRG) said that these broadband providers now account for nearly 69.3 million subscribers – with… Continue reading 1.6m Americans add broadband in the first quarter of 2009

Daily Mail & General Trust (DMGT) is looking at introducing paid-for content on its websites.This follows reports that other publishers such as News International (see Murdoch set to charge for online content) and Guardian Media Group (see Guardian could charge for online content) are also investigating paid-for models.Martin Morgan, DMGT CEO, told the Financial Times:… Continue reading DMGT looks at charging for online content

Men’s monthly magazine Esquire, published by NatMags, has launched its first website.The blog-style site features sections on style & grooming, entertainment, food & drink, design & technology, and a top five category.The print edition of Esquire has a circulation of around 60,000 copies, according to the latest ABC figures for July to December 2008, following… Continue reading Esquire launches website

ITV is relaunching its mobile site following the appointment of mobile internet specialist Kilrush.Kilrush, part of the Mobile Interactive Group, won the 12 month contract to build and manage mobile content services for the commercial broadcaster in a pitch against undisclosed agencies.The relaunch comes two months after ITV scrapped its previous mobile site.The new site… Continue reading ITV relaunches mobile site

A new report has found that 83% of the US online population now use social media in some form, with more than half using it on a regular basis. However, according to the Knowledge Networks report, social media has failed to demonstrate its usefulness as a marketing tool. The report was based on a survey… Continue reading Social media popular in US but yet to prove usefulness as a marketing tool

BBC Worldwide and YouTube have renewed their global partnership for BBC Worldwide YouTube channels and short-form videos.BBC Worldwide is also debuting its new Explore with BBC Worldwide channel with clips from BBC factual shows Amazon with Bruce Parry and Louis Theroux series.The channel joins recently launched Food from BBC Worldwide with clips from classic cookery… Continue reading BBC Worldwide renews YouTube global partnership

Microsoft will next week launch a new search engine to take on Google.Codenamed Kumo, the new search engine will be launched to rebrand and replace Microsoft’s current search engine, Live Search, available at live.com, according to a report in the Daily Telegraph.At the moment, Kumo is only available on Microsoft’s internal search network, with the… Continue reading Microsoft to launch new search engine

Yahoo! is launching a mobile voice recognition search service called oneSearch on 80 phones in the UK, including the iPhone.oneSearch, which allows users to speak their requests through their handsets, comes with support in eight languages.Query results on oneSearch are returned in categories rather than links.A recent study by the Internet Advertising Bureau and PricewaterhouseCoopers… Continue reading Yahoo! launches voice recognition search for smartphones

Almost 90% of agencies have never carried out research into the effectiveness of online video advertising, according to new research.The survey of 150 video advertising media buyers, carried out by video advertising network BrightRroll, found that 56% of respondents would be more inclined to spend money if research existed.However, agency buyers said that if they… Continue reading Agencies not carrying out research into online video advertising effectiveness