More Digital articles

After two months away from the top spot Guardian.co.uk is once again the most popular website of the audited national newspapers.According to data released by ABCe, the Guardian site crawled its way back in April gaining 2 million unique users to reclaim its number one position. The rankings have been fairly uncharacteristic of late, with… Continue reading ABCe April 2009: Guardian crawls back to top spot

Almost 90% of agencies have never carried out research into the effectiveness of online video advertising, according to new research.The survey of 150 video advertising media buyers, carried out by video advertising network BrightRroll, found that 56% of respondents would be more inclined to spend money if research existed.However, agency buyers said that if they… Continue reading Agencies not carrying out research into online video advertising effectiveness

Orange will not be buying the technology behind Project Kangaroo, the failed VoD venture between ITV, BBC Worldwide and Channel 4.It is understood that the three parties, who invested as much as £20 million in the project, have been attempting to sell off the technology since the service was blocked earlier this year (see Competition… Continue reading Orange ends talks to buy Project Kangaroo technology

Google is integrating barcode scanning into its Android mobile phone operating system.The new application scans barcodes on products and allows users to find out how much the product retails for online, as well as providing links to other online information.Google wrote on its blog: “Today, barcode scanning works best for products like electronics, books, movies,… Continue reading Google launches Android barcode scanner

The Daily Telegraph‘s website has seen a big boost in traffic following the MPs’ expenses scandal, according to new data from Hitwise.Hitwise said that 1 in every 756 page views in the UK last week went to a Telegraph property, with the newspaper’s market share of UK pages views (0.13%) the highest it has ever… Continue reading MPs’ expenses scandal boosts traffic to Telegraph website

Americans conducted 14.8 billion core searches last month, up 3% on March, according to April 2009 data from comScore. Google Sites led the US core search market for the month with 9.5 billion (64.2%) searches conducted. It was followed by Yahoo! Sites with 3 billion searches (20.4%), and Microsoft Sites with 1.2 billion searches (8.2%).… Continue reading Americans conducted 14.8bn online searches in April

Google has written a letter to the Office of Fair Trading asking it to relax rules governing UK newspaper mergers.Google said that it would be supportive of publishers wanting to merge with local and regional newspapers to create competition for the search engine and online content aggregators.The OFT is currently reviewing the existing merger rules… Continue reading Google asks OFT to relax newspaper merger rules

Twitter chief executive Biz Stone has announced that the microblogging site will not be running ads.Instead, the company wants to generate revenue by developing applications and add-on tools for business users.Speaking at a summit in New York, Stone said that there are plans to launch an analytics system by the end of the year, allowing… Continue reading Twitter says no to ads

New research has found that online advertisers believe there is room for improvement in terms of audience measurement. Over 800 executives from advertising agencies, media publishers, ad networks and advertisers across the globe completed the MIA Project Audience and Traffic Measurement survey, a joint initiative between the European Interactive Advertising Association (EIAA) and the Interactive… Continue reading Online audience measurement has “room for improvement”

A new US report from Hitwise indicates that the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. In the four weeks to 9 May 2009, 7.25% of search engine traffic to all categories of websites was from paid clicks, said Hitwise. This compares to 9.84% in the… Continue reading US paid search traffic share down 26%