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A record number of US email marketers are planning to bridge the gap between online social networks and their email marketing campaigns this year, according to new research from Ball State University, the Email Marketer’s Club and ExactTarget. The research also found that the number of social email initiatives is expected to grow 367% this… Continue reading US social email campaigns to increase nearly 400% in 2009

We are getting to a point where we are measuring everything online and understanding very little, according to Adam Freeman, commercial director at Guardian News & Media.Speaking at yesterday’s ABCe Interaction event in London, Freeman explained that this is becoming a “real problem for businesses” adding that there are three key areas where measurement needs… Continue reading Adam Freeman: We’re measuring everything online and understanding very little

Telegraph.co.uk has become the most popular national newspaper site, according to new data released by ABCe.March saw the website’s total increase by 1.5 million unique user browsers, sending it ahead of its closest competitor. This is only the second time that The Telegraph’s online presence has come out on top. In April of last year… Continue reading ABCe March 2009: Sun Online’s dominance is short-lived

Giving an agency perspective on online audience measurement at yesterday’s ABCe Interaction event, Pete Robins, deputy chair, IPA Digital and founding partner of Agenda 21, said that although agencies have become better at handling online data, they still have a long way to go.“Data is the thing that will drive our industry – agencies are… Continue reading ABCe Interaction: Still room for agencies to improve

The media, telecoms and creative industries are set to gain access to a new £2.5 billion public fund aimed at creating more highly skilled jobs, according to Alistair Darling.In his budget announcement yesterday, the chancellor said: “There is £2.5 billion for business, to encourage investment in the industries and high-paid high-skilled jobs of the future.”In… Continue reading Darling: Media industry to get £2.5b public fund

Interactive video network Smartclip has launched in the UK, offering agencies and advertisers the ability to convert TV ad campaigns to an online video format.The German network, which was founded by by ex-Lycos executives Jean-Pierre Fumagalli and Roland Schaber last year, has run 180 advertising campaigns across its 300-plus network of publishers, with more than… Continue reading Video network Smartclip launches in the UK

ISBA is set to back Project Canvas, the video-on-demand venture proposed by the BBC, ITV and BT, as “an important commercial counterbalane” to the BBC’s iPlayer service.Regulators are currently in the process of reviewing the proposed service, which would use an open internet connection to deliver on-demand viewing to television screens.Project Canvas follows the joint… Continue reading ISBA endorses BBC’s Project Canvas

Yahoo! warns it could cut 5% of its global workforce despite posting pre-tax profits of nearly $80 million in the first quarter of 2009.Yahoo!’s chief executive Carol Bartz said the company “is not immune to the ongoing economic downturn” when she unveiled the search engine’s financial results last night.Last October, the company announced it would… Continue reading Yahoo! warns of job cuts as Q1 figures are released

Despite the credit crunch, the internet is continuing to prove the medium of choice for more European advertisers as they seek to maximise return on investment. According to a report from the European Interactive Advertising Association, 70% of advertisers claim that their allocated online ad spend is increasing in 2009. The survey was conducted online… Continue reading Online continuing to be the medium of choice for European advertisers

New research has found that UK internet users are spending less of their online time shopping and more time browsing online media. During March 2009, 8.6% of all UK internet visits went to online retail websites and 9.8% to social networking websites, according to research from online intelligence firm Hitwise. Robin Goad, Hitwise’s director of… Continue reading UK internet users spending less time shopping online