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Virgin Media is planning a major push to encourage the half of its customers who have yet to try its VoD services to do so.The cable TV broadcaster also hopes to capitalise on its pay-TV rival Sky’s success with high definition services by launching more HD channels over the summer and increasing the amount of… Continue reading Virgin Media is set for video-on-demand push

Virgin Media added 7,100 new subscribers in the first quarter of 2009 but saw revenues fall below £936 million due to poor performance in its business communications division.The cable company persuaded 47,300 households to take up its broadband service, down from the 57,100 in the run-up to Christmas and 88,400 during the same period last… Continue reading Virgin Media gains 7,100 customers in Q1

Online advertising revenues and forecasts for the global, US and European markets.

Disney has acquired almost a 30% stake in US online TV platform Hulu, the joint venture between NBC Universal and News Corp.The deal will see Disney broadcast full-length episodes of its ABC TV programmes, such as Lost, Grey’s Anatomy, Ugly Betty and Desperate Housewives on Hulu.Financial terms of the deal were not disclosed but all… Continue reading Disney acquires stake in Hulu

The Internet Advertising Bureau (IAB) has released updated best practice guidelines for online video advertising.The new guidelines have been produced by the IAB’s Video Council, which comprises broadcasters, publishers, agencies and networks.The council has also launched an educational online resource www.iabuk.net/video and handbook which take practitioners through the process in running an effective video advertising… Continue reading IAB updates video advertising best practice guidelines

BBC’s high definition television programmes will now be available to Virgin Media subscribers via the iPlayer.The two broadcasters have signed a deal to make high-definition content available, including popular BBC shows such as Robin Hood and Friday Night with Jonathan Ross, to subscribers who have the requisition set-top box and a HD-ready television.Virgin Media already… Continue reading BBC and Virgin sign new HD deal

Africa and the Middle East will lead the world in terms of the percentage of mobile broadband subscriptions through 2012, according to a new report from Pyramid Research, the telecom research arm of the Light Reading Communications Network. Although Africa and the Middle East generated 10% of global mobile revenue in 2008, the region contributed… Continue reading Africa and Middle East predicted to lead mobile broadband subscriber growth by 2012

All you need to know about In-Game Advertising on just one page, covering definitions, impact on advertising and the current and future market.

BSkyB has reported a 7% year on year increase in adjusted revenues to £3.96 billion for the nine months ending March 31, helped by the addition of 80,000 new customers in the first quarter.The satellite broadcaster’s pre-tax profit for the period hit £339 million, up from £20 million in 2008, although profits were slightly distorted… Continue reading BSkyB adds 80,000 new customers despite downturn

UKTV’s Home channel rebrand is set to launch at the end of the month with a new website to give interior design advice to DIY enthusiasts.The idents for the channel run with the strap line – ‘There’s no place like it’ – alongside a through-the-key-hole theme.The four idents, which have been designed by Red Bee… Continue reading UKTV set for Home channel launch