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The Internet Advertising Bureau (IAB) has released updated best practice guidelines for online video advertising.The new guidelines have been produced by the IAB’s Video Council, which comprises broadcasters, publishers, agencies and networks.The council has also launched an educational online resource www.iabuk.net/video and handbook which take practitioners through the process in running an effective video advertising… Continue reading IAB updates video advertising best practice guidelines

BBC’s high definition television programmes will now be available to Virgin Media subscribers via the iPlayer.The two broadcasters have signed a deal to make high-definition content available, including popular BBC shows such as Robin Hood and Friday Night with Jonathan Ross, to subscribers who have the requisition set-top box and a HD-ready television.Virgin Media already… Continue reading BBC and Virgin sign new HD deal

BSkyB has reported a 7% year on year increase in adjusted revenues to £3.96 billion for the nine months ending March 31, helped by the addition of 80,000 new customers in the first quarter.The satellite broadcaster’s pre-tax profit for the period hit £339 million, up from £20 million in 2008, although profits were slightly distorted… Continue reading BSkyB adds 80,000 new customers despite downturn

UKTV’s Home channel rebrand is set to launch at the end of the month with a new website to give interior design advice to DIY enthusiasts.The idents for the channel run with the strap line – ‘There’s no place like it’ – alongside a through-the-key-hole theme.The four idents, which have been designed by Red Bee… Continue reading UKTV set for Home channel launch

Online engagement by internet users is deepening, according to a new global and US report on the online landscape by The Nielsen Company. This increased engagement is in part a result of a shift toward video content and social networking as popular online subcategories, said Nielsen. Charles Buchwalter, SVP, research and analytics, Nielsen Online, said:… Continue reading “Online user engagement is deepening”

AOL is set to rollout a new platform that adds social networking services like Facebook and Twitter to any website, broadcasting users’ activities in real-time to their friends.The social networking aggregator ‘Socialthing’ will be deployed across MediaGlow’s – AOL’s publishing arm – 75 sites, which will reach around 181 million users worldwide.Socialthing focuses on “activity… Continue reading AOL launches new Socialthing platform

Online market research firm eMarketer estimates that 39% of UK internet users – more than 15.4 million people – will use social networks at least once per month in 2009.It predicts that growth will continue, though at slightly slower rates after 2010, and by 2013 the social networking population in the UK is expected to… Continue reading UK social networking population to reach 50% by 2013

Over 60% of Twitter users abandon the microblogging site after the first month, according to new data from Nielsen Online.The figures show that while Twitter continues to grow at an incredible rate, with usage up by more than 100% since March, the service fails to attract users in the long-term.Twitter currently has a retention rate… Continue reading Twitter users quit after first month

Phorm, the online behavioural targeting company, has launched a website “that hits back at the privacy pirates smear campaign” against its service.The ‘StopPhoulPlay’ site aims to set out Phorm’s defence amid on-going opposition that the advertising targeting system invades users’ ePrivacy and data protection rights.Phorm’s new site claims that “over the last year Phorm has… Continue reading Phorm fights back with new website

Broadband information service Point Topic has increased its forecast for the number of fixed broadband lines in the world by the end of 2009 from 493 million to 496 million. The five-year forecast for the end of 2013 has gone up from 683 million to 695 million. Tim Johnson, chief analyst at Point Topic, said:… Continue reading Global broadband lines to reach 496m by end of 2009