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Universal Pictures is launching a new green button ad campaign for its film Public Enemies, with Johnny Depp.The campaign will feature on Sky’s new green button service from June 17, according to reports.Green-button advertising allows brands to offer long-form ad content, lasting up to two hours, which viewers can book into their Sky Guide or… Continue reading Universal launching green button ad campaign

Five could launch HD services on digital terrestrial television (DTT) from 2010 after Ofcom provisionally reserved capacity for the broadcaster.The decision to award the HD licence is subject to Five resolving certain key criteria related to its application by 31 December 2009, said Ofcom.Five said in its application that it will initially simulcast its main… Continue reading Five could launch DTT HD services by 2010

All Odeon cinemas will be equipped with Bluetooth over the next two months, after Digital Cinema Media appointed mobile marketing agency Bluepod Media to provide the technology.The move follows the publication of research which found that 65% of 15-24 year old cinema goers would download content to their phone, reports New Media Age.DCM expects to… Continue reading Odeon cinemas to get Bluetooth technology

In 2008 the European online advertising market was worth €12.9 billion with a like-for-like growth rate compared to 2007 of 20%, according to new research from the Interactive Advertising Bureau Europe. The top 10 markets in Europe account for 93% of the total value of the market, the report found. The Netherlands, Europe’s early adopter… Continue reading European online advertising worth €12.9bn in 2008

One in five adults who do not have the internet at home are likely to sign up in the next six months, according to new Ofcom research.The research looks at why 30% of UK adults do not have the internet at home and the barriers that prevent them from taking it up in the future.Those… Continue reading 1 in 5 adults without internet access likely to sign up in next six months

Phorm hopes to secure £15 million in order to continue its behavioural targeting operations in the UK and South Korea.The company plans to sell a 19.4% stake through a new share offering in a bid to raise the capital needed to continue trialling its controversial technology with BT, TalkTalk and Virgin Media.So far, Phorm has… Continue reading Phorm aims to raise £15m to continue trials

One in five adults who do not have the internet at home are likely to sign up in the next six months, according to new Ofcom research. The research looks at why 30% of UK adults do not have the internet at home and the barriers that prevent them from taking it up in the… Continue reading 1 in 5 adults without internet access likely to sign up in next six months

Microsoft’s new search engine, Bing, has seen its average visit time hit eight and a half minutes since its launch, according to new Hitwise data.Bing, announced by Steve Balmer on May 28 and officially launched on June 3, saw traffic peak on its launch date, when it was the eighth most visited website in the… Continue reading Bing average visit time hits eight and a half minutes

Channel 4 is set to make all of its rights-cleared archived content available on the Channel4.com catch-up TV service 4oD.The broadcaster plans to add around 4,000 hours of archived content, including classic series such as Trigger Happy TV and Queer as Folk as well as old episodes of popular programmes like Grand Designs, to its… Continue reading C4 boosts website with free archive content

A new survey has found that 55% of consumers plan to replace Google with Microsoft’s new search engine Bing as their main search service.News portal One News Page carried out a survey of 1,100 which found that 58% of respondents thought Google was becoming too dominant in the search market.Around 65% of respondents liked the… Continue reading Survey finds consumers planning to replace Google with Bing