In the latest of our Research Focus reports, Ipsos MediaCT examines the challenges around advertising on social media…Consumers like to think that they hate advertising. Over the last 50 years they have witnessed one social pleasure after another selling itself out to the lure of the advertising buck. Their television, their radio, their cinema, their… Continue reading Ipsos MediaCT: The social media advertising conundrum
New US research has found that games consoles are the most used devices for bringing web video to the TV and will remain so through 2013.The research, from In-Stat, predicts that by 2013 over 10.7 million consoles will be used as web-to-TV mediation devices in the US.US revenue from web-to-TV streaming services will grow to… Continue reading Games consoles top choice in US for streaming TV
Facebook UK had its busiest day ever on Sunday in terms of traffic after launching its new personalised username capability.The social networking site’s usage went through the roof, pushing it up to second place behind Google UK, after picking up one in every 19 internet visits in the UK, according to Robin Goad at Hitwise… Continue reading Facebook’s usage soars
There has been a marked increase in the number of people choosing to consume different media simultaneously, heralding the emergence of the engaged ‘Media Multi-Tasker’, according to new research from the European Interactive Advertising Association (EIAA). The research shows the increasing shift towards media convergence, with TV and internet media multi-tasking growing 38% since 2006… Continue reading Europe sees emergence of the ‘engaged Media Multi-Tasker’
Internet users have grown by over 2.6 million people in the past year, according to data released by research company BMRB.Figures for the first quarter of 2009 show YOY usage up by 8.3%. Although the number of people going online is continuing to grow, now standing at 34.2 million, there seems to be something of… Continue reading BMRB Q1 2009: Online Usage
The UK entertainment and media (E&M) market will experience a cumulative 7% decline in revenue from 2008 to 2010, from $92 billion to $85 billion, according to a new PricewaterhouseCoopers report. A change in consumer spending behaviour will push the market to its lowest revenue figures since 2005, said PwC. However from this point consumer… Continue reading UK entertainment and media market revenue to fall 7%
Virgin Media is launching a digital music service allowing users to download unlimited Universal Music tracks for a monthly subscription fee.In a world first, users will be able to keep the downloaded music permanently and store it on any MP3 compatible device. An “entry level” offer will also be available for customers who download music… Continue reading Virgin Media to launch unlimited music download service
New research from the IPA reveals a continuing trend of declining click through rates (CTR) on Google in paid search advertising but with increasing cost per click (CPC).The data, covering January 2008 to March 2009 and submitted by 12 agencies on 47 brands, shows that average CTRs have declined from around 40% to around 20%,… Continue reading IPA search study shows continuing trend of increased Cost Per Click
BSkyB will next year launch the UK’s first news channel to be broadcast in HD.The launch is scheduled for spring 2010 after an upgrade to Sky’s news gathering operations, studios and production facilities.The new HD news channel will be simulcast alongside Sky’s existing news channel and will join the broadcaster’s 33 HD channels including Sky… Continue reading Sky to launch UK’s first HD news channel
The IPA is to integrate UKOM data into TouchPoints 3, which is due to launch in around a year’s time.The move comes as many in the industry are stepping up their calls for a standard online currency.Lynne Robinson, IPA research director, said: “There were several currencies we could have used but didn’t want to get… Continue reading IPA to integrate UKOM with TouchPoints
