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“Trust is the key” when it comes to social media advertising, according to David Pugh-Jones, brand strategist at Microsoft Advertising.Speaking on the panel at the Media Playground conference in London yesterday, Pugh-Jones said: “Trust is paramount… Consumers don’t mind adverts and brands if they are relevant.“Ads need to be something people want to see, they… Continue reading Social Media: “Trust is paramount”

Levels of online display advertising activity in the UK during the first quarter of 2009 are up 21% year on year, according to the latest data from The Nielsen Company.Nielsen tracks the entire online display advertising market, including the three major gauges of display ad levels – the number of advertisers, the number of individual… Continue reading UK online display advertising up 21% year on year

Levels of online display advertising activity in the UK during the first four months of 2009 are up 21% on the same period during 2008, according to the latest data from The Nielsen Company. Nielsen tracks the entire online display advertising market, including the three major gauges of display ad levels – the number of… Continue reading UK online display advertising up 21% year on year

Lucozade Energy is set to sponsor the upcoming Big Brother series 10 content on YouTube after signing a new deal with Channel 4.The deal will see the sport drink’s branding on Channel 4’s Big Brother YouTube channels, branding on all YouTube Big Brother video watch pages, as well as pre-roll ads on every video on… Continue reading Channel 4 strikes Big Brother 10 sponsorship deal with Lucozade

Social Media is a two-way process for advertisers – putting brand’s messages across to consumers and receiving direct feedback, according Tommi Lehtonen, CEO of Whitevector.Speaking at today’s Media Playground conference in London, Lehtonen said that although social networking is a great way for advertisers to push brands and get key messages across to consumers, advertisers… Continue reading Social Media: The consumer has the power

Traditional broadcast brands could become increasingly important in helping users find quality content, according to the panellists at today’s Media Playground conference in London.Panellist David Cuff, commercial director at Virgin Media Television, said that channel brands are the first port of call for most consumers. “The consumers know they want to watch something…people are turning… Continue reading Are traditional broadcast brands becoming more important?

The online industry should come together to make sure consumers are better informed about data privacy, according to panellists at today’s Media Playground conference in London.In a session on behavioural targeting, delegate Bryan Jago of OMD asked the panel whether following the controversy around Phorm, the “issues around data privacy and reassuring consumers are a… Continue reading Consumers need to be better informed about data privacy

Behavioural targeting will not provide an absolute truth that means no one will ever be served an irrelevant ad – it is just an improvement on what has gone before, according to Ian Dowds, UK vice president of Specific Media.Speaking at today’s Media Playground conference in London, Dowds said: “We have been guilty of making… Continue reading Behavioural targeting is not an absolute truth

Social Media has generated “incredible revenues” over the past few years and these can only get better, according to David Pugh-Jones, brand strategist at Microsoft Advertising.Speaking at this morning’s Media Playground conference in London, Pugh-Jones said: “We’ve seen incredible revenues in social media, which can only get better in years to come.“Advertisers are reaching the… Continue reading Social Media revenues on the up

US internet users viewed 16.8 billion online videos during April, representing a 16% month on month increase, according to comScore data. In April, Google Sites once again ranked as the top US video property with 6.8 billion videos viewed (40.7% online video market share), a 15-percent increase versus March. YouTube.com accounted for more than 99%… Continue reading US internet users view 17bn online videos in April