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Lucozade Energy is set to sponsor the upcoming Big Brother series 10 content on YouTube after signing a new deal with Channel 4.The deal will see the sport drink’s branding on Channel 4’s Big Brother YouTube channels, branding on all YouTube Big Brother video watch pages, as well as pre-roll ads on every video on… Continue reading Channel 4 strikes Big Brother 10 sponsorship deal with Lucozade

Social Media is a two-way process for advertisers – putting brand’s messages across to consumers and receiving direct feedback, according Tommi Lehtonen, CEO of Whitevector.Speaking at today’s Media Playground conference in London, Lehtonen said that although social networking is a great way for advertisers to push brands and get key messages across to consumers, advertisers… Continue reading Social Media: The consumer has the power

Traditional broadcast brands could become increasingly important in helping users find quality content, according to the panellists at today’s Media Playground conference in London.Panellist David Cuff, commercial director at Virgin Media Television, said that channel brands are the first port of call for most consumers. “The consumers know they want to watch something…people are turning… Continue reading Are traditional broadcast brands becoming more important?

The online industry should come together to make sure consumers are better informed about data privacy, according to panellists at today’s Media Playground conference in London.In a session on behavioural targeting, delegate Bryan Jago of OMD asked the panel whether following the controversy around Phorm, the “issues around data privacy and reassuring consumers are a… Continue reading Consumers need to be better informed about data privacy

Behavioural targeting will not provide an absolute truth that means no one will ever be served an irrelevant ad – it is just an improvement on what has gone before, according to Ian Dowds, UK vice president of Specific Media.Speaking at today’s Media Playground conference in London, Dowds said: “We have been guilty of making… Continue reading Behavioural targeting is not an absolute truth

Social Media has generated “incredible revenues” over the past few years and these can only get better, according to David Pugh-Jones, brand strategist at Microsoft Advertising.Speaking at this morning’s Media Playground conference in London, Pugh-Jones said: “We’ve seen incredible revenues in social media, which can only get better in years to come.“Advertisers are reaching the… Continue reading Social Media revenues on the up

US internet users viewed 16.8 billion online videos during April, representing a 16% month on month increase, according to comScore data. In April, Google Sites once again ranked as the top US video property with 6.8 billion videos viewed (40.7% online video market share), a 15-percent increase versus March. YouTube.com accounted for more than 99%… Continue reading US internet users view 17bn online videos in April

Google has launched a new version of YouTube which makes the video site accessible on large TVs or computer screens.YouTube XL features simplified navigation and large text, and will run on any browser providing Flash is installed.In addition, as it has a simpler interface, there are no comments, suggested videos or ads.paidContent.org reports that Kuan… Continue reading Google launches YouTube XL for TV

Phorm is set to launch a new Webwise Discover service that aims to personalise users’ website visits by highlighting the content it recognises they are interested in.The behavioural targeting company said the service will be available to users and website administrators in the UK by the end of the year, following a trial of the… Continue reading Phorm launches personalised web browsing service

ITV.com’s total video views were up 528% year on year in May to more than 55 million.The site had more than six million video views on Sunday following the Saturday night final of Britain’s Got Talent, the broadcaster said.This amounted to more than 180,000 hours of content it added, with ad inventory around Britain’s Got… Continue reading ITV.com video views up 528%