Google has launched a new version of YouTube which makes the video site accessible on large TVs or computer screens.YouTube XL features simplified navigation and large text, and will run on any browser providing Flash is installed.In addition, as it has a simpler interface, there are no comments, suggested videos or ads.paidContent.org reports that Kuan… Continue reading Google launches YouTube XL for TV
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Phorm is set to launch a new Webwise Discover service that aims to personalise users’ website visits by highlighting the content it recognises they are interested in.The behavioural targeting company said the service will be available to users and website administrators in the UK by the end of the year, following a trial of the… Continue reading Phorm launches personalised web browsing service
ITV.com’s total video views were up 528% year on year in May to more than 55 million.The site had more than six million video views on Sunday following the Saturday night final of Britain’s Got Talent, the broadcaster said.This amounted to more than 180,000 hours of content it added, with ad inventory around Britain’s Got… Continue reading ITV.com video views up 528%
The UK (36.8 million unique visitors), and France (36.3 million unique visitors) had the second and third-largest online audiences in Europe in April, according to the latest data from comScore. Of the 17 European countries individually tracked by comScore, Germany’s online audience was the continent’s largest, racking up 40 million unique visitors during the month.… Continue reading UK online audience hits 36.8m unique users in April
Time Warner and AOL are separating, with Time Warner buying back Google’s 5% stake in AOL before offering the internet firm to its shareholders.Time Warner announced last month that it would be spinning off some or all of the internet company.Jeff Bewkes, Time Warner chairman and chief executive, said: “”We believe that a separation will… Continue reading AOL to spinoff from Time Warner
The Internet Advertising Bureau has officially named Nielsen Online as the “leading tender” in UKOM’s search to develop a universal online trading currency.UKOM (the UK Online Measurement company) is currently in the process of going through bids from tenders, including Nielsen, comScore and GFK, to set up a new currency system, which will be used… Continue reading Nielsen Online is front-runner to create online trading currency
New comScore data reveals that Facebook was the top online display ad publisher in the UK during April. Facebook had 12.5 billion ad views during the month, a 21.6% market share, with Microsoft sites in second place with 3.8 billion ad views (a 6.5% share). eBay was third with 2.9 billion ad views (4.9%). Mobile… Continue reading Facebook is UK’s top online display ad publisher in April
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Online discussion specialist Whitevector looks at the importance of evaluating consumer discussions during the economic downturn….As is well known, the global economy has experienced, and continues to experience a significant downturn. Within this, the minor world of advertising is of course suffering; and within this the micro-world of online advertising and social media forms have… Continue reading Whitevector: Learn what consumers are saying about your brands
Yahoo!’s chief executive has revealed that the company is still in talks with Microsoft over a potential deal to sell part of the company.Speaking at Dow Jones’ All Things D conference, Carol Bartz said: “The other party has to have a boatload of money and the right technology and give us the right data and… Continue reading Yahoo! continues talks with Microsoft