The number of mobile phone users accessing the internet on their handsets continued to grow during the last quarter of 2006, according to figures announced today by the Mobile Data Association (MDA). An overall total of 45.6 million unique users were recorded as having used their phones for downloads and browsing the mobile internet in… Continue reading Mobile Internet User Numbers Grow
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Nielsen Analytics has released a new report which reveals that advertisers and television programmers are finding new and more lucrative advertising opportunities with broadband video. The study also determined that the use of broadband video actually extends the reach of traditional TV, and that broadband consumers are young, affluent, highly educated, and tend to have… Continue reading Ad Opportunities To Grow With Broadband Video
According to a new study from ABI Research, micropayments for consoles alone will account for over $833 million by 2011, as console vendors and their publisher partners look to monetise both in-game and game-related assets beyond initial game purchases. ABI says that as increasing numbers of gamers participate in multiplayer gaming and community features enabled… Continue reading Gaming To Be Increasingly Monetised
The latest consumer internet research from Point Topic shows that there is a high level of interest in mobile internet applications. BroadBand Consumer Survey 3 (CS3) was carried out in December 2006 by Ipsos MORI and YouGov. They interviewed a representative national sample of 6,500 households in the UK. Point Topic’s initial analysis of those… Continue reading High Level Of Interest In Mobile Internet
A new report from JupiterResearch has found that 37% of broadband consumers are interested in having TV programming delivered to their PC. However, the report, Programming for Three Screens: Leverage PC and Mobile Video to Support Core TV Efforts, adds that there is no industry consensus regarding business models or expectations for video delivered via… Continue reading 37% Of Broadband Consumers Interested In PC TV Programming
IPTV take-up in mainland China will exceed 23 Million subscribers by 2012, according to a new report from ABI Research. ABI says that technological innovations are rapidly redrawing the Chinese telco landscape, with operators compelled to diversify in order to thrive in the competitive environment. The November 2006 announcement of Jiangsu Telecom’s network expansion effort… Continue reading Chinese IPTV Subscribers To Reach 23 Million
New research by the European Interactive Advertising Association (EIAA) shows that European online shoppers are now buying more from their browsing on the internet. The EIAA Mediascope Europe 2006 Study, managed by SPA and conducted by Synovate, explores the trends and spending patterns of Europe’s online shoppers. The research highlights the product categories with the… Continue reading European Online Shoppers Purchasing More
Web traffic to the blog pages of the top 10 online newspapers in the US grew 210% year over year in December, according to new research from Nielsen//NetRatings. The overall unique audience growth to these online newspapers was 9% year over year. Unique visitors to blog pages accounted for 13% of their December 2006 internet… Continue reading Online Traffic To US Newspaper Blog Pages Increases
A new report from eMarketer estimates that there will be 136.1 million Europeans online in the five largest European Union countries and advertisers will spend $7.5 billion to reach all Western Europeans, up 25% from $6.0 billion last year. The Europe Online Advertising report analyzes the many, diverse factors driving internet advertising growth throughout the… Continue reading Western European Online Advertising To Reach $7.5 Billion
By 2010 more than half (55%) of all the video content consumed online in the US will be user generated, representing 44 billion video streams, according to a new forecast from Screen Digest. Screen Digest says that the user generated online video market (UGOV) exploded in 2006 and by the end of the year, user… Continue reading US User Generated Content To Grow
