More Digital articles

US marketers will continue to shift their spending into online advertising in 2007, according to a new report from eMarketer. Despite this, adds eMarketer, growth in US online ad spending will be lower than it has been for three years, dropping from annual rates of over 30%to just under 19% in 2007 for a total… Continue reading US Marketers Will Continue To Move Online

The recent Simultaneous Media Survey, conducted for the Retail Advertising and Marketing Association by BIGresearch, showed that consumers in the US were most motivated to begin an online search after viewing ads in magazines (47%), with ads on TV (42.8%) and reading articles (43.7%), also scoring highly. The survey also showed that women were more… Continue reading Search Motivations Of US Consumers

The market value for massively multiplayer online games in the West hit $1bn for the first time in 2006, according to a new report from Screen Digest. Screen Digest says that the North American subscription market was worth $576m, while Europe was worth $299m. Subscription services dominate in the West, accounting for 87% of the… Continue reading Multiplayer Online Games Market Sees Value Grow

Online research firm eMarketer estimates that online ad spending will reach $36.5 billion in 2011. Emarketer says that at varying points over the next three years, Forrester Research, JupiterResearch, Oppenheimer, PricewaterhouseCoopersn and Borrell Associates actually see positive growth slipping into single digits for the first time since the dawn of internet advertising in the 1990s.… Continue reading Online Adspend To Increase

The European Interactive Advertising Association (EIAA) has published new research showing that 37% of European wireless users regularly visit social networking sites, a third create and share their own content and 33% of wireless users contribute reviews and ratings to websites. The EIAA Mediascope Europe Study, conducted by Synovate, explores the trends and usage patterns… Continue reading Habits Of Wireless Internet Users Revealed

Advertising expenditures for US newspaper web sites increased by 35% to $745.5 million in the fourth quarter versus the same period a year ago, according to preliminary estimates from the Newspaper Association of America (NAA). The increase reflects the eleventh consecutive quarter of double digit growth for online newspaper advertising since NAA started reporting online… Continue reading US Newspaper Website Ad Spend Increases

A new report from the Office of National Statistics (ONS) reveals that despite the increasingly connected society we live in, some people are being left behind by our advance into the digital era. The Focus On The Digital Age report draws together information about ownership and use of information and communications technology (ICT). The report… Continue reading Some Britons Being Left Behind In Digital Era

The start date for the digital switchover has been announced today by Digital UK, with Whitehaven and the surrounding area of Cumbria having BBC Two switched off on October 17 this year.Speaking today, Ford Ennals, chief executive of Digital UK, said that the remaining three analogue channels will be switched off four weeks later on… Continue reading Digital Switchover Gets October Start Date

Maxim is currently the most popular men’s lifestyle magazine site, according to latest figures released by Nielsen//NetRatings.The site attracted 479,000 unique visitors in January, 100,000 more than second placed FHM.Whilst those two have an established online presence, it is arguable that the newly launched digital magazine, Monkey, is making itself felt the most (see Men’s… Continue reading Who’s Winning the Battle of the Men’s Magazines Online?

JupiterResearch has found that 48% of US brand marketers plan to use social marketing tactics in the next year, compared to 38% who did so last year. Detailed in a new report, “Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape,” JupiterResearch defines social networking sites as websites designed for members to create and… Continue reading US Brand Marketers To Use Social Network Tactics