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Merrill Lynch (ML) is raising its global online advertising growth forecast from 24.1% & 17.5% in 2007 and 2008 respectively, to 25.5% and 18.8%. The financial analyst said that online growth for 2006 came in at around 36%, compared to its previous estimate of 34%, adding that this was driven by international strength in particular.… Continue reading Merrill Lynch Raises Global Online Ad Forecast

A new report from eMarketer says that, by many measures, Britain has become Europe’s leading online economy. The UK Online report says that as telecom competition drives down prices, growing numbers of Britons are upgrading to broadband speeds. According to eMarketer, the UK now boasts the fifth-largest broadband population in the world. With 12 million… Continue reading Britain Becoming Major Online Economy

New figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) reveal that UK internet advertising expenditure grew 41% in 2006, breaking the £2 billion barrier as marketers moved their budgets online.The IAB figures show that £2 billion was spent online by advertisers targeting the 31 million (source: GfK NOP) people connected to the internet.This… Continue reading UK Internet Advertising Spend Grows 41%

Channel 4 Radio has submitted its proposals for the new national commercial digital multiplex to Ofcom as part of a consortium called the 4 Digital Group.As reported earlier, if Channel 4 wins the multiplex licence it will broadcast ten national radio stations as well as secondary services, such as podcasts.New stations on the licence are… Continue reading 4 Digital Group Reveals Digital Multiplex Bid

New figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) reveal that UK internet advertising expenditure grew 41% in 2006, breaking the £2 billion barrier as marketers moved their budgets online. The IAB figures show that £2 billion was spent online by advertisers targeting the 31 million (source: GfK NOP) people connected to the… Continue reading UK Internet Advertising Spend Grows 41%

Yesterday’s MediaTel Group seminar on the future of digital covered a lot of ground, and one of the subjects which the assembled panelists were keen to discuss was search and Google’s dominance of the market. Chair of the seminar, Torin Douglas, asked the assembled panelists if they thought that search would begin to take up… Continue reading The Future Of Search

New research from Parks Associates claims that 29% of all US households (31 million homes) do not have access and do not intend to subscribe to an internet service over the next 12 months. The National Technology Scan found that the main cause for non-subscribers is not economic but rather a perceived low value of… Continue reading Many Americans Not Interested In Internet

Traditional media are making inroads into evolving for the digital age, according to panellists at the latest MediaTel Group seminar on the future of digital, which was held this morning in London’s Westminster. “Traditional media people do get it,” said Andrew Walmsley, co-founder of digital communications agency, i-level, adding that the majority were working hard… Continue reading Traditional Media On Track For Digital Evolution

One of the themes to come out of today’s MediaTel Group seminar on the future of digital was the social networking phenomenon, as exemplified by websites such as MySpace and Facebook. The chair of the event, Torin Douglas asked the assembled panelists if they believed that social networking sites are here to stay or did… Continue reading Seminar Examines Social Networking Phenomenon

US DVR subscriber households are forecast to reach 36.6 million (31.7% of TV households), up from 18.7 million (16.9% of households) at the end of 2006, according to a new report from Magna Global. By 2010, Magna Global expects that true video-on-demand (distinct from the simulated VOD offered by DBS providers DirecTV and EchoStar) will… Continue reading US DVR Households To Increase