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Consumers want video downloads to replicate the advertising funded model of TV, according to new research from ICM, commissioned by the British Internet Broadcasting Company (BiBC). 55% of those questioned would prefer to watch advertising and get the content for free rather than pay for content without advertising. A massive 74% of the 18-24-year-old market… Continue reading Video Downloads Should Replicate TV Ad Model

Ad spending in the US will increase by 2.6% in 2007, according to Merrill Lynch’s annual bottom-up analysis. The forecast covers the major advertising categories, representing over 60% of US ad spending. Merrill Lynch maintains its top-down US advertising growth forecasts (excluding direct mail) at 4.5% in 2006, but is slightly raising its 2007 outlook… Continue reading Online Continues To Blossom As ML Raises 2007 Ad Forecast

Broadband users are watching around 33% less conventional television, according to communications watchdog Ofcom’s International Communications Market Report.Among 18-24-year-old broadband users, the UK is second only to China in its online video usage, with 77% of UK users in this age range watching music videos online, and 60% watching TV programmes via their broadband connection.The… Continue reading Broadband Sees Traditional TV Viewing Decrease

Increased broadband penetration across Europe has positively impacted the numbers of hours Europeans spend online, according to the European Interactive Advertising Association (EIAA). The EIAA study shows that 45% of internet users in Europe now go online every day of the week, which the EIAA says demonstrates the increasing importance of the internet in our… Continue reading Europeans Spending More Time Online

Women are 38% more likely than men to buy a Christmas gift online and 55% more likely than men to do “as much of their Christmas shopping as possible” over the internet, according to analysts Nielsen//NetRatings. 62% of Britons online expect to make more Christmas gift purchases via the internet than last year, whilst this… Continue reading Women Dominate Success Of Online Christmas

Broadband growth is slowing in the largest European regions, according to Screen Digest. In a study comprising telcos in the UK, Germany, France, Italy and Spain, Q3 growth was 5%, down on the previous quarter and a substantial decrease from the 11% growth seen in Q3 2005. A review of growth of the broadband DSL… Continue reading Broadband Growth Slowing In Biggest EU Regions

The race is on to sign up consumers to “bundled entertainment and communications services”, with brands such as BT, Sky, MSN and Carphone Warehouse encroaching on each other’s traditional territories whilst vying for customers to stay loyal, according to Continental Research’s Autumn 2006 Convergence Report. James Myring, associate director at Continental Research, said: “Many commentators… Continue reading Communications Companies Vie For Bundled Services

In September 2006, broadband connections accounted for 75.2 per cent of all internet connections, up from 72.6 per cent in June 2006 according to new research from the Office of National Statistics (ONS). The ONS report added that dial-up connections continued to decline and accounted for 24.8 per cent of all internet connections in September… Continue reading Three Out Of Four Internet Connections Now Via Broadband

The public demand for video downloading lags behind the industry’s recent developments, according to new figures from TNS Worldpanel Entertainment. TNS Worldpanel Entertainment monitors film, music and electronic games purchasing and usage trends of 10,000 demographically representative British individuals, aged 12 to 80. Of the 10,000 people interviewed every two weeks by TNS Worldpanel Entertainment… Continue reading Demand For Video Downloading Lags Behind Industry Developments

During the first 19 days of November this year, total online retail spending in the US reached $6.35 billion, marking a 23% increase versus the corresponding days in 2005, according to a new report from comScore Networks. Gian Fulgoni, chairman of comScore Networks, said: “With 23% growth versus the same days last year, online holiday… Continue reading US Online Retail Increases In November