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Two thirds of US internet users watch television whilst surfing the net, according to a new report from eMarketer. As consumers become flooded with more media, they are finding ways to make room for it rather than letting some of it go, says the online market research company. Though teens are more likely to do… Continue reading US Internet Users Watch TV Whilst Online

Broadband will reach almost half a billion subscribers by 2011, according to a new report from ABI Research. ABI says that broadband internet access is gradually becoming a defining characteristic of advanced industrialised economies, and broadband take rates have been increasing at a rapid pace across the world. The latest update to ABI Research’s online… Continue reading Global Broadband Subscribers To Increase

The number of IPTV households is forecast to grow from 5.8 million homes globally in 2006 to over 80 million in 2011, according to a new report from Strategy Analytics. The technology research firm says that penetration of pay TV subscribers within this larger group of connected IPTV households will reach 51% by the end… Continue reading IPTV Households To Grow To Over 80 Million

North American advertisers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62% increase over 2005 spending, according to an annual industry survey conducted by the Search Engine Marketing Professional Organization (SEMPO). SEMPO researchers also estimate SEM spending to double by 2011, at an aggregate spending total of $18.6 billion. Kevin Lee, member… Continue reading US Advertisers Increase Spending On Search Engine Marketing

New research from Leichtman Research Group (LRG) found that 4% of all adults over age 18 in the United States watch video online at home daily and an additional 14% at least once a week. LRG said that by comparison, 93% of adults spend at least one hour a day, on average, watching TV. While… Continue reading US Adults Watching More Online Video

Steven Filler, advertising and sponsorship manager at Guardian Unlimited, has joined user-generated content website VideoJug as head of commercial operations.Filler will report to Dan Thompson, chief executive officer and Rupert Ashe, acting UK managing director.VideoJug hosts ‘how to’ films on everything in life, both professionally made and uploaded by anyone with expertise to share (see… Continue reading Guardian Unlimited Advertising Manager Joins UGC Website

Britain’s pensioners have become a nation of silver surfers, with the internet overtaking more traditional pastimes such as DIY and gardening. According to new research from the insurance company AXA, Britons are amongst the top five web users in the 11 nations surveyed for its global study. Activities such as chatting to friends, emailing, searching… Continue reading Britain’s Pensioners Becoming Silver Surfers

More than half of communications industry executives believe that Internet Protocol Television (IPTV) can generate significant revenue within the first three years of service, according to findings of a survey by Accenture and the Economist Intelligence Unit. The survey of nearly 350 executives from telecommunications, broadcasting and media companies across 46 countries in the Americas,… Continue reading IPTV Could Generate Significant Revenue Within 3 Years

The mobile web will herald dramatic growth in revenues in the mobile content and services market, according to a new forecast from Informa Telecoms & Media. Informa says that despite falling average revenues per user for mobile operators, the mobile content and services market will continue to grow dramatically as services and applications reach maturity… Continue reading Mobile Internet To Herald Growth In Content And Service Revenues

Spending on online display advertising rose to more than £147 million in 2006, up 25%, according to new figures from Nielsen Media Research. The only other sectors to record rises were national newspapers, up 2.1% to £1.5 billion and outdoor, up 1% to £751 million. The sector with the worst performance was regional press, which… Continue reading Online Display Advertising Rose 25% In 2006