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A new report from Borrell Associates, The New Frontier: Local Online Video Advertising, US local online video advertising will grow from $161 million in 2006 to $371 million this year. Borrell predicts that in five years local online video advertising will account for more than one third of all local online advertising in the US.… Continue reading US Local Online Video Revenues To Grow

According to Outsell’s second annual study of nearly 3,000 US news users, one in two use the sites Google, Yahoo!, MSN and AOL once or more each day for news. Internet reading is becoming a habit, especially among the young and the Outsell report shows no reversal of earlier trends away from print and broadcast… Continue reading US News Users Turning To Online

A new report from eMarketer has been published which examines the trends which will continue to drive the growth of US internet ad spending for the next several years. The report says that, at first glance, it appears that internet ad spending has kept pace with the online audience, as advertisers last year spent an… Continue reading US Online AdSpend Per User To Increase

A second stand-alone digital magazine is set to come onto the UK market in March, with NatMags launching an online weekly fashion and entertainment product for teen girls, under the name Project Celia.According to reports in the trade press, the digital only magazine could use CosmoGirl! branding.After discussions with Dennis Publishing, who launched online mag… Continue reading New Online Mag To Launch In March

A new report from eMarketer shows that the US remains the single largest internet market in the world with 181.9 million internet users in 2006, although China is likely to take the lead before the decade is out. Ben Macklin, eMarketer senior analyst and the author of the new Worldwide Internet Users: 2005-2011 report, said:… Continue reading US Remains Largest Internet Market In The World

Two thirds of US internet users watch television whilst surfing the net, according to a new report from eMarketer. As consumers become flooded with more media, they are finding ways to make room for it rather than letting some of it go, says the online market research company. Though teens are more likely to do… Continue reading US Internet Users Watch TV Whilst Online

Broadband will reach almost half a billion subscribers by 2011, according to a new report from ABI Research. ABI says that broadband internet access is gradually becoming a defining characteristic of advanced industrialised economies, and broadband take rates have been increasing at a rapid pace across the world. The latest update to ABI Research’s online… Continue reading Global Broadband Subscribers To Increase

The number of IPTV households is forecast to grow from 5.8 million homes globally in 2006 to over 80 million in 2011, according to a new report from Strategy Analytics. The technology research firm says that penetration of pay TV subscribers within this larger group of connected IPTV households will reach 51% by the end… Continue reading IPTV Households To Grow To Over 80 Million

North American advertisers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62% increase over 2005 spending, according to an annual industry survey conducted by the Search Engine Marketing Professional Organization (SEMPO). SEMPO researchers also estimate SEM spending to double by 2011, at an aggregate spending total of $18.6 billion. Kevin Lee, member… Continue reading US Advertisers Increase Spending On Search Engine Marketing

New research from Leichtman Research Group (LRG) found that 4% of all adults over age 18 in the United States watch video online at home daily and an additional 14% at least once a week. LRG said that by comparison, 93% of adults spend at least one hour a day, on average, watching TV. While… Continue reading US Adults Watching More Online Video