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The mobile internet is a compelling platform for content and marketing, with strong growth and consumers watching and acting upon advertisements, according to the latest research from the Online Publishers Association (OPA). The Going Mobile: An International Content Use And Advertising On The Mobile Web report involved over 6,000 interviews in the US, the UK,… Continue reading Mobile Internet Becoming Compelling Marketing Platform

US internet advertising revenues for 2006 are estimated at $16.8 billion, a 34% increase over the previous record of $12.5 billion in 2005, according to new figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). The 2006 Q4 revenues totaled just under $4.8 billion, making it the highest quarter reported. Fourth-quarter revenues for 2006… Continue reading 2006 US Internet Ad Revenues Increase

The twenty largest cable and telephone providers in the US, who represent about 94% of the market, achieved record high-speed internet additions in 2006, according to new research from Leichtman Research Group (LRG). LRG says that combined net additions for the year totaled over 10.2 million subscribers – a total that exceeded the previous record… Continue reading 2006 Was Record Year For US High-Speed Internet

ComScore Networks has announced that 747 million people, age 15+, used the internet worldwide in January 2007, a 10% increase versus January 2006. Among the top 15 countries (ranked by penetration), internet audiences in India, the Russian Federation and China increased the most in 2006, growing 33%, 21% and 20% respectively. China now represents the… Continue reading Worldwide Internet Usage Increases

Point Topic’s latest BroadBand User Consumer Survey has highlighted growing dissatisfaction amongst UK consumers with the internet service they receive from their ISPs. Dr Katja Mueller, Research Director at Point Topic, said: “The change since our last survey is striking. Within 10 months the satisfaction levels have declined significantly. “From 92% of respondents saying they… Continue reading Growing Consumer Dissatisfaction With UK ISPs

The BBC has joined forces with YouTube to create branded BBC channels on the website, operating under separate BBC and BBC Worldwide agreements.The partnership will see clips of new BBC shows and specially commissioned promotional content linked to popular series such as Doctor Who and Life On Mars, aired on YouTube.At launch, the YouTube community… Continue reading BBC Does Deal With YouTube

Online newspaper websites are rapidly increasing in popularity as their print counterparts continue to suffer falling circulation figures, according to audited data from ABC and ABCe.It appears that no amount of free DVDs and wall charts can halt the declines, which has been felt across the sectors. Newspaper websites on the other hand, never seem… Continue reading Newspapers’ Print Circulations Decline As Web Traffic Blossoms

Channel 4 is to offer viewers the opportunity to catch-up on all of its commissioned programmes from the past seven days, for free via broadband.All of Channel 4’s commissioned content will now be offered free of charge for seven days via its VOD PC service, 4oD, with the service introducing advertising in the form of… Continue reading Channel 4’s 4oD To Offer Seven Day Catch-Up

A new report from eMarketer forecasts that US spending on podcast advertising will grow nearly fivefold by 2011. In 2005, advertising spending on podcasting in the US was a mere $3.1 million, rising to $80 million in 2006, according to the online market research group. Podcast distribution and viewing mechanisms are proliferating, but even the… Continue reading US Advertisers To Increase Spending On Podcasts

BT has announced the appointment of Steve Norris as head of BT Vision Sport, with effect from April 1.Norris was previously vice-president of operations and production at TAJ Television, a Dubai based sports TV channels network. He will report to Marc Watson, BT Vision’s commercial directorHe was joint founder of TAJ Television in 2000, when… Continue reading BT Vision Appoints Head Of Sport