More Digital articles

New research from Parks Associates claims that 29% of all US households (31 million homes) do not have access and do not intend to subscribe to an internet service over the next 12 months. The National Technology Scan found that the main cause for non-subscribers is not economic but rather a perceived low value of… Continue reading Many Americans Not Interested In Internet

Traditional media are making inroads into evolving for the digital age, according to panellists at the latest MediaTel Group seminar on the future of digital, which was held this morning in London’s Westminster. “Traditional media people do get it,” said Andrew Walmsley, co-founder of digital communications agency, i-level, adding that the majority were working hard… Continue reading Traditional Media On Track For Digital Evolution

One of the themes to come out of today’s MediaTel Group seminar on the future of digital was the social networking phenomenon, as exemplified by websites such as MySpace and Facebook. The chair of the event, Torin Douglas asked the assembled panelists if they believed that social networking sites are here to stay or did… Continue reading Seminar Examines Social Networking Phenomenon

US DVR subscriber households are forecast to reach 36.6 million (31.7% of TV households), up from 18.7 million (16.9% of households) at the end of 2006, according to a new report from Magna Global. By 2010, Magna Global expects that true video-on-demand (distinct from the simulated VOD offered by DBS providers DirecTV and EchoStar) will… Continue reading US DVR Households To Increase

US marketers will continue to shift their spending into online advertising in 2007, according to a new report from eMarketer. Despite this, adds eMarketer, growth in US online ad spending will be lower than it has been for three years, dropping from annual rates of over 30%to just under 19% in 2007 for a total… Continue reading US Marketers Will Continue To Move Online

The recent Simultaneous Media Survey, conducted for the Retail Advertising and Marketing Association by BIGresearch, showed that consumers in the US were most motivated to begin an online search after viewing ads in magazines (47%), with ads on TV (42.8%) and reading articles (43.7%), also scoring highly. The survey also showed that women were more… Continue reading Search Motivations Of US Consumers

The market value for massively multiplayer online games in the West hit $1bn for the first time in 2006, according to a new report from Screen Digest. Screen Digest says that the North American subscription market was worth $576m, while Europe was worth $299m. Subscription services dominate in the West, accounting for 87% of the… Continue reading Multiplayer Online Games Market Sees Value Grow

Online research firm eMarketer estimates that online ad spending will reach $36.5 billion in 2011. Emarketer says that at varying points over the next three years, Forrester Research, JupiterResearch, Oppenheimer, PricewaterhouseCoopersn and Borrell Associates actually see positive growth slipping into single digits for the first time since the dawn of internet advertising in the 1990s.… Continue reading Online Adspend To Increase

The European Interactive Advertising Association (EIAA) has published new research showing that 37% of European wireless users regularly visit social networking sites, a third create and share their own content and 33% of wireless users contribute reviews and ratings to websites. The EIAA Mediascope Europe Study, conducted by Synovate, explores the trends and usage patterns… Continue reading Habits Of Wireless Internet Users Revealed

Advertising expenditures for US newspaper web sites increased by 35% to $745.5 million in the fourth quarter versus the same period a year ago, according to preliminary estimates from the Newspaper Association of America (NAA). The increase reflects the eleventh consecutive quarter of double digit growth for online newspaper advertising since NAA started reporting online… Continue reading US Newspaper Website Ad Spend Increases