The start date for the digital switchover has been announced today by Digital UK, with Whitehaven and the surrounding area of Cumbria having BBC Two switched off on October 17 this year.Speaking today, Ford Ennals, chief executive of Digital UK, said that the remaining three analogue channels will be switched off four weeks later on… Continue reading Digital Switchover Gets October Start Date
Maxim is currently the most popular men’s lifestyle magazine site, according to latest figures released by Nielsen//NetRatings.The site attracted 479,000 unique visitors in January, 100,000 more than second placed FHM.Whilst those two have an established online presence, it is arguable that the newly launched digital magazine, Monkey, is making itself felt the most (see Men’s… Continue reading Who’s Winning the Battle of the Men’s Magazines Online?
JupiterResearch has found that 48% of US brand marketers plan to use social marketing tactics in the next year, compared to 38% who did so last year. Detailed in a new report, “Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape,” JupiterResearch defines social networking sites as websites designed for members to create and… Continue reading US Brand Marketers To Use Social Network Tactics
The mobile internet is a compelling platform for content and marketing, with strong growth and consumers watching and acting upon advertisements, according to the latest research from the Online Publishers Association (OPA). The Going Mobile: An International Content Use And Advertising On The Mobile Web report involved over 6,000 interviews in the US, the UK,… Continue reading Mobile Internet Becoming Compelling Marketing Platform
US internet advertising revenues for 2006 are estimated at $16.8 billion, a 34% increase over the previous record of $12.5 billion in 2005, according to new figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). The 2006 Q4 revenues totaled just under $4.8 billion, making it the highest quarter reported. Fourth-quarter revenues for 2006… Continue reading 2006 US Internet Ad Revenues Increase
The twenty largest cable and telephone providers in the US, who represent about 94% of the market, achieved record high-speed internet additions in 2006, according to new research from Leichtman Research Group (LRG). LRG says that combined net additions for the year totaled over 10.2 million subscribers – a total that exceeded the previous record… Continue reading 2006 Was Record Year For US High-Speed Internet
ComScore Networks has announced that 747 million people, age 15+, used the internet worldwide in January 2007, a 10% increase versus January 2006. Among the top 15 countries (ranked by penetration), internet audiences in India, the Russian Federation and China increased the most in 2006, growing 33%, 21% and 20% respectively. China now represents the… Continue reading Worldwide Internet Usage Increases
Point Topic’s latest BroadBand User Consumer Survey has highlighted growing dissatisfaction amongst UK consumers with the internet service they receive from their ISPs. Dr Katja Mueller, Research Director at Point Topic, said: “The change since our last survey is striking. Within 10 months the satisfaction levels have declined significantly. “From 92% of respondents saying they… Continue reading Growing Consumer Dissatisfaction With UK ISPs
The BBC has joined forces with YouTube to create branded BBC channels on the website, operating under separate BBC and BBC Worldwide agreements.The partnership will see clips of new BBC shows and specially commissioned promotional content linked to popular series such as Doctor Who and Life On Mars, aired on YouTube.At launch, the YouTube community… Continue reading BBC Does Deal With YouTube
Online newspaper websites are rapidly increasing in popularity as their print counterparts continue to suffer falling circulation figures, according to audited data from ABC and ABCe.It appears that no amount of free DVDs and wall charts can halt the declines, which has been felt across the sectors. Newspaper websites on the other hand, never seem… Continue reading Newspapers’ Print Circulations Decline As Web Traffic Blossoms
