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JupiterResearch has found that 26% of large advertisers in companies with annual revenues of $50 million or more plan to increase spending on search engine marketing by more than 25% this year. The US SEM Executive Survey, 2007: Understanding the Increasingly Sophisticated Search Marketer JupiterResearch has found an additional 28% of large advertisers anticipate spending… Continue reading US Advertisers To Increase Search Spending

A new report from eMarketer says that although there are more females online than males, they are less likely to view online video than males are. The online research firm says that there are several reasons for the disparity, but driven by female teens and the increasing availability of TV online, the gap between the… Continue reading Females Less Likely To View Online Video

The latest Ofcom Digital Progress Report on the broadband market reveals that half (50%) of all UK adults lived in households with a broadband connection in Q4 2006. This was up from 39% a year previously and seven times the penetration level in 2002. In total there were 13 million residential and SME (small and… Continue reading Half Of UK Adults Live In Broadband Households

The European market for IPTV will double in 2007, according to the latest figures from media analysts Screen Digest. The research examines the 54 IPTV services across Europe, 19 of which are in operation in the five European markets of the UK, France, Italy, Germany, and Spain. IPTV is the fastest growing pay-TV platform by… Continue reading European IPTV Market To Double

At the end of 2006, there were approximately 251 million broadband households worldwide, according to a new report from eMarketer. The online market research firm says that the US and China are the two largest broadband markets in the world, at 54.6 and 46.6 million broadband households respectively. The report says that countries such as… Continue reading 251 Million Broadband Households Worldwide

Only 5% of US broadband users (approximately five million) use the mobile internet, according to a new report from Media-Screen. The report says that although more than 60% of users currently own an internet-enabled mobile device, they are reluctant to partake in online mobile activities due to extra fees and difficulties establishing and maintaining internet… Continue reading 5% Of US Broadband Users Use Mobile Internet

The amount of people in the UK now subscribing to broadband packages has hit 13 million, according to research from Point Topic. This reflects a worldwide trend, which has seen a boost in the number of high speed internet connections being set up in domestic surroundings and in the workplace. Increasing broadband uptake by 33%,… Continue reading Subscribers To Broadband Packages Rise

Cable operators and Vonage are driving continuing growth in the US residential Voice over Internet Protocol (VoIP) telephone market, according to new figures from In-Stat. According to data from the market research firm’s US Residential VoIP Market Tracker service, more than 10.6 million US households now have at least one active VoIP user, up from… Continue reading US VOIP Market Continues To Grow

A new report from eMarketer says that, by many measures, Britain has become Europe’s leading online economy. The UK Online report says that as telecom competition drives down prices, growing numbers of Britons are upgrading to broadband speeds. According to eMarketer, the UK now boasts the fifth-largest broadband population in the world. With 12 million… Continue reading Britain Becoming Major Online Economy

Merrill Lynch (ML) is raising its global online advertising growth forecast from 24.1% & 17.5% in 2007 and 2008 respectively, to 25.5% and 18.8%. The financial analyst said that online growth for 2006 came in at around 36%, compared to its previous estimate of 34%, adding that this was driven by international strength in particular.… Continue reading Merrill Lynch Raises Global Online Ad Forecast