The BBC and Sky dominate mobile TV and internet, according to new research from Telephia which shows that 33% of all mobile TV viewers watched BBC1, whilst 29% watched Sky Sports. The BBC also secured top ranking amongst mobile internet sites, with 28% of all mobile web users visiting the site, whilst the Sky Sports… Continue reading BBC And Sky Dominate Mobile TV And Internet
More Digital articles
US non-travel e-commerce spending by consumers increased 23% in Q3 2006 versus a year ago, according to new research from comScore Networks. In the third quarter, online non-travel (retail) spending increased to $23.1 billion (up 23%), whilst travel spending, despite a slowing growth rate, reached $18.2 billion (up 9%). Overall, total online spending by consumers… Continue reading US E-Commerce Spending Increases 23%
One out of every ten online consumers in the US watches television broadcasts online, according to the latest Consumer Internet Barometer survey from The Conference Board and TNS. The top reasons given for watching TV broadcasts online are personal convenience and avoiding commercials. Only a small percentage of consumers claim that their traditional television viewing… Continue reading One In Ten US Online Consumers Watches Internet TV
The internet has a greater effect on brand engagement than any other medium, according to new research from IAB and Carat Insight. The study, which concentrated on advertising campaigns from the automotive sector, found that brand engagement is determined by different factors depending on the audience and product category. It added that for this audience… Continue reading Internet Has Strong Effect On Brand Engagement
China’s online display advertising activity reached a peak in September of this year, according to new research from Nielsen//NetRatings. NetRatings recently launched its online advertising measurement service AdRelevance in Japan, which allows the Chinese market to be compared with the current top three global ad spending markets, the US, Japan and the UK, as well… Continue reading China’s Online Ad Activity Reaches September Peak
The proportion of households without internet access which think it is not important to have home access to the internet has increased steeply between mid-2005 and early 2006, from 51.7% to 74.6%, according to new research from Point Topic. Point Topic’s Broadband Consumer Survey 2 says that by early 2006, an estimated 11.2 million households… Continue reading Offline Households Show Little Interest In Going Online
As of 2006, 63% of the US population aged 3 and over uses the internet at least once a month, according to new research from eMarketer. US internet users aged 50 and over total 46.8 million, or 26% of the total US internet user population. Adults aged 50 and older make up an estimated 29.4%… Continue reading US Internet Users Over 50 Reach 46.8 Million
Internet users from France, Germany, Italy, Spain and the UK are more likely to use their mobile phones to go online than internet users in the US, according to the inaugural findings from comScore Networks’ Mobile Tracking Study. The study, which is designed to analyse how consumers across six countries go online on their mobile… Continue reading Europeans More Likely Than Americans To Go Online Via Mobiles
Google recorded a revenue increase of 70% for the third quarter, to $2.69 billion, and nearly doubled its profits to $733 million. Google-owned sites generated revenues of $1.63 billion, or 60% of total revenues, in the third quarter of 2006. This represents an 84% increase over third quarter 2005 revenues of $885 million and a… Continue reading Google Revenues Grow 70%
Affluent working women in the US with family incomes of $75,000 or more are growing in number and 94.3% access the internet during an average month, according to new research from The Media Audit. From 2004 to 2005 the percentage of affluent working women making five or more purchases on the internet increased from 54.1%… Continue reading Affluent US Women Increase Internet Purchases
