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Teenage shoppers in the US are becoming an increasingly influential online consumer retail demographic, according to new research from JupiterResearch. According to the new report, Teen Online Shoppers: Reach Teen Influencers and Early Adopters Through Consumer-Created Content, one in four teens say their parents always take into account their opinion about household purchases. JupiterResearch found… Continue reading US Teens Becoming Influential Online Retail Demographic

The global number of broadband subscribers reached 263.8 million in Q3 2006, with a total of 16.9 million lines added over the quarter, according to new analysis from Point Topic. The figures to September 30 2006 show that broadband’s annual growth rate dropped from 38% to 33.3% in the past 12 months. Digital subscriber line… Continue reading Global Broadband Growth Rate Drops

The week ending December 3 was the most active cyber shopping week to date in both the UK and Germany, with visits to secure web pages up 69% and 72% versus the pre-holiday shopping period from 28 August to 29 October, according to new research from comScore Networks. During this week, adds comScore, France saw… Continue reading Online Shopping Increases In Run Up To Christmas

During the first 38 days of the US holiday season this year, total online spending reached $15.6 billion, marking a 25% increase versus the corresponding days in 2005. Gian Fulgoni, chairman of comScore Networks, said: “Online consumer spending growth continues to beat expectations, increasing 25% versus last year. “The single-biggest online consumer spending day last… Continue reading US Online Holiday Spending Up 25%

Swindon is keeping its lead as the most broadband place in Britain, according to new research from Point Topic. In terms of homes on high-speed internet, the Wiltshire city comes top in the UK, with an estimated penetration rate of 59.8% as of 30 June 2006. Swindon has pole position since December 2005, when 51.1… Continue reading Swindon Still Most Broadband Place In Britain

Retail websites in the UK experienced a 65% increase in shopping traffic in the week ending November 26, according to comScore Networks. ComScore’s European holiday season shopping analysis examines cyber shopping activity (defined as visits to secure web pages) at the top UK, France and German retail sites during the holiday season, starting on October… Continue reading Christmas Traffic Increase For Retail Websites

Total US internet ad spending is estimated to reach $16.4 billion this year, a 30.8% gain over last year’s $12.5 billion, according to a new report from eMarketer. EMarketer says that the prime engine behind such strong growth is Google, whose US online advertising revenues are expected to be more than $4 billion. Impressive results… Continue reading US Online Adspend Estimated To Grow This Year

Consumers want video downloads to replicate the advertising funded model of TV, according to new research from ICM, commissioned by the British Internet Broadcasting Company (BiBC). 55% of those questioned would prefer to watch advertising and get the content for free rather than pay for content without advertising. A massive 74% of the 18-24-year-old market… Continue reading Video Downloads Should Replicate TV Ad Model

The global ad market is forecast to grow 5.4% in 2007, 5.8% in 2008 and 5.3% in 2009, staying ahead of the 5.1% rate it has grown at for the past ten years, with this growth looking sustainable in the longer term, according to ZenithOptimedia.Internet adspend will grow more than 28% in 2007, while the… Continue reading Online Fuels Global Adspend Growth

Ad spending in the US will increase by 2.6% in 2007, according to Merrill Lynch’s annual bottom-up analysis. The forecast covers the major advertising categories, representing over 60% of US ad spending. Merrill Lynch maintains its top-down US advertising growth forecasts (excluding direct mail) at 4.5% in 2006, but is slightly raising its 2007 outlook… Continue reading Online Continues To Blossom As ML Raises 2007 Ad Forecast