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Swindon is keeping its lead as the most broadband place in Britain, according to new research from Point Topic. In terms of homes on high-speed internet, the Wiltshire city comes top in the UK, with an estimated penetration rate of 59.8% as of 30 June 2006. Swindon has pole position since December 2005, when 51.1… Continue reading Swindon Still Most Broadband Place In Britain

Retail websites in the UK experienced a 65% increase in shopping traffic in the week ending November 26, according to comScore Networks. ComScore’s European holiday season shopping analysis examines cyber shopping activity (defined as visits to secure web pages) at the top UK, France and German retail sites during the holiday season, starting on October… Continue reading Christmas Traffic Increase For Retail Websites

Total US internet ad spending is estimated to reach $16.4 billion this year, a 30.8% gain over last year’s $12.5 billion, according to a new report from eMarketer. EMarketer says that the prime engine behind such strong growth is Google, whose US online advertising revenues are expected to be more than $4 billion. Impressive results… Continue reading US Online Adspend Estimated To Grow This Year

The global ad market is forecast to grow 5.4% in 2007, 5.8% in 2008 and 5.3% in 2009, staying ahead of the 5.1% rate it has grown at for the past ten years, with this growth looking sustainable in the longer term, according to ZenithOptimedia.Internet adspend will grow more than 28% in 2007, while the… Continue reading Online Fuels Global Adspend Growth

Consumers want video downloads to replicate the advertising funded model of TV, according to new research from ICM, commissioned by the British Internet Broadcasting Company (BiBC). 55% of those questioned would prefer to watch advertising and get the content for free rather than pay for content without advertising. A massive 74% of the 18-24-year-old market… Continue reading Video Downloads Should Replicate TV Ad Model

Ad spending in the US will increase by 2.6% in 2007, according to Merrill Lynch’s annual bottom-up analysis. The forecast covers the major advertising categories, representing over 60% of US ad spending. Merrill Lynch maintains its top-down US advertising growth forecasts (excluding direct mail) at 4.5% in 2006, but is slightly raising its 2007 outlook… Continue reading Online Continues To Blossom As ML Raises 2007 Ad Forecast

Broadband users are watching around 33% less conventional television, according to communications watchdog Ofcom’s International Communications Market Report.Among 18-24-year-old broadband users, the UK is second only to China in its online video usage, with 77% of UK users in this age range watching music videos online, and 60% watching TV programmes via their broadband connection.The… Continue reading Broadband Sees Traditional TV Viewing Decrease

Increased broadband penetration across Europe has positively impacted the numbers of hours Europeans spend online, according to the European Interactive Advertising Association (EIAA). The EIAA study shows that 45% of internet users in Europe now go online every day of the week, which the EIAA says demonstrates the increasing importance of the internet in our… Continue reading Europeans Spending More Time Online

Women are 38% more likely than men to buy a Christmas gift online and 55% more likely than men to do “as much of their Christmas shopping as possible” over the internet, according to analysts Nielsen//NetRatings. 62% of Britons online expect to make more Christmas gift purchases via the internet than last year, whilst this… Continue reading Women Dominate Success Of Online Christmas

Broadband growth is slowing in the largest European regions, according to Screen Digest. In a study comprising telcos in the UK, Germany, France, Italy and Spain, Q3 growth was 5%, down on the previous quarter and a substantial decrease from the 11% growth seen in Q3 2005. A review of growth of the broadband DSL… Continue reading Broadband Growth Slowing In Biggest EU Regions