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Merrill Lynch (ML) is again raising its US online ad forecasts, to account for the third quarter IAB results and its own higher fourth quarter growth estimate. ML is now forecasting Q4 growth of 30% year on year, up from 27%, and full year growth for 2006 of 34%, up from 31%. For the full… Continue reading Merrill Lynch Raises US Online Ad Forecast

The number of internet users reached 28.3 million over the third quarter of 2006, according to figures released by BMRB. This represents a 10.6% growth from the same period last year.The total number of people going online is now nearly five million more than it was two years ago.Usage LocationInternet usage at home continues to… Continue reading Online Usage Round-Up: Internet Usage Now More Than 28 Million

Most leading ad executives in the US expect a significant proportion of broadcast and cable TV ad dollars to shift to online video by 2010, with 33% predicting that switch will be between 10% and 19%, according to new research from the American Advertising Federation (AAF). In addition, 2007 budgets for online advertising are expected… Continue reading US TV Ad Dollars Expected To Shift Online

Internet advertising revenues reached an estimated new record of $4.2 billion for the third quarter of 2006 in the US, according to a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). The 2006 third quarter revenues represent a 33% increase over $3.1 billion in Q3 2005 and a 2% increase over the… Continue reading US Online Ad Revenues Reach Estimated $4.2 Billion

Nearly half of all individuals in the European Union used the internet at least once a week in 2006, according to new research from Eurostat, the Statistical Office of the European Communities. Eurostat says that 52% of households had access to the internet during the first quarter of 2006, compared to 48% during the first… Continue reading 52% Of EU Households Have Internet Access

In the United States in 2011, $128 billion in travel will be sold online, according to new a new report from JupiterResearch. The JupiterResearch report US Travel Forecast, 2006 to 2011 says that 38% of travel revenue will be made online in 2011. Higher fares and an increase in people flying have driven total air… Continue reading US Online Travel Spending To Reach $128 Billion

Speaking at the MRG conference in Vienna last week, Peter Bowman, consultant to the IAB, outlined the creation of JICIMS, the Joint Industry Committee for Internet Measurement Systems.Working with the AOP (Association for Online Publishers), IAB and ISBA, the aim is to create an industry planning currency for the internet that would sit alongside existing… Continue reading MRG Conference: JICIMS Moving Forward

The twenty largest cable and telephone providers in the US, representing about 94% of the market, acquired over 2.5 million net additional broadband subscribers in the third quarter of 2006, according to Leichtman Research Group (LRG). LRG says that these top broadband providers now account for nearly 50.9 million high-speed internet subscribers, with cable having… Continue reading Over 2.5 Million Broadband Subscribers Added In US

UK consumers have already started their Christmas shopping online, according to the latest analysis from Hitwise UK.The market share of UK internet visits to the Hitwise UK 100 Retail Index (an index of 100 of the UK’s leading retailers) was up 2% last week over the same week in 2005 and up 6% over 2004.Searches… Continue reading Online Christmas Gift Searches Climb 62% In Past Week

Online advertising is increasingly attracting big spenders, with advertisers forecasting that online will represent a growing share of their overall media budgets over the next two years, especially within the FMCG and Entertainment sectors, according to new research from the European Interactive Advertising Association (EIAA). The EIAA Marketers’ Internet Ad Barometer shows that 425 of… Continue reading Online Becoming Increasingly Important To Advertisers